Poool

5 Top Tips for Developing a First-Party Data Strategy

It’s no secret that digital models are being turned on their head with the shift to a more privacy-first, cookie-free approach. And, although at first this caused many publishers to worry about how to adapt, the challenge actually represents a major opportunity to become user centric through employing a first-party data strategy.  Not only does […]

The Athletic’s acquisition by the New York Times and Audience Conversion Strategies With Stephane Pere

Stephane Pere, Chief Revenue Officer at Poool,  talks to your host Vahe Arabian of State of Digital Publishing about The Athletic’s acquisition by the New York Times and audience conversion strategies. Poool provides registration and subscription solutions to turn your audience into leads, members and subscribers.   Video recording of the podcast: Stephane Pere Poool

Employing a First-Party Data Strategy, With a Registration Wall as The Key Tool for Publishers to Increase ARPU

The digital publishing industry is currently facing a significant number of business-threatening challenges. Ad revenues are under unprecedented pressure, trust between readers and publishers is gradually disintegrating (but more important than ever), privacy concerns are forcing our market to be remodelled, and subscription has become a hugely competitive industry. To say it’s a difficult time […]