Liveintent

2021 Email Monetization Trends With Kerel Cooper

Kerel Cooper, Chief Marketing Officer at LiveIntent, talks to your host Vahe Arabian of State of Digital Publishing, about 2021 Email Monetization trends in review (so far). LiveIntent is the only programmatic advertising platform that connects brands with readers in the consent-based environment of email. LiveIntent Kerel Cooper

The Email Has Emerged as Focus for Revenue in the Post-COVID Era

LiveIntent commissioned research finds 87% of publishers and marketers are actively invested in email and 94% are prioritizing scaling their email programs this year. LiveIntent, the people-based marketing platform that reaches 290 million logged-in people each month via its 2,500 brands and publisher partners, today announced the findings of a commissioned study that examines how […]

What’s Old is New Again: Why Email is Front and Center in 2021

Over the last several months, we’ve seen major acquisitions in the newsletter space such as Business Insider buying Morning Brew and Twitter picking up Revue. Additionally, in that same timeframe, media companies like Forbes and Facebook have expanded their offerings with the launch of newsletter platforms. So why are all these media companies – both […]

The State Of E-Mail Advertising With Kerel Cooper – S2 EP 1

Kerel Cooper, Senior Vice President of Global Marketing at LiveIntent talks to your host Vahe Arabian of State of Digital Publishing about email advertising. Kerel Cooper leads the marketing team at LiveIntent and works closely with sales, product, engineering, and customer success to generate leads and awareness. Learn from Kerel’s vast experience in adtech and […]