What\u2019s Happening:\r\n\r\nFacebook Watch was launched globally less than a year ago, and in that time has built an audience of more than 720 million people monthly and 140 million people daily who spend at least one minute in Watch. The Facebook newsroom caught us up with some of the accomplishments and growth of the platform.\r\n\r\n\r\nWhy it Matters:\r\n\r\nFacebook Watch was built on the notion that watching videos can help people connect more deeply with others, instead of the platform being a passive or solitary social media experience. Watch provides virtually unlimited ways \u2014 comments, shares, reactions, polls, Groups, messages, Watch Parties, and more \u2014 to connect with people through video.\r\n\r\n\r\nDigging Deeper:\r\n\r\nDaily visitors spend more than 26 minutes, on average, in Watch every day. The platform entices because, rather than just being a place where people can find and watch videos, it also provides a way to explore and engage with other people who are interested in the same videos. These connections let people experience video content in a new way, and Facebook is focused on increasing those social aspects of Watch.\r\n\r\nSome of the newer features of Watch, meant to accomplish this, include:\r\n\r\n \tAn easier way to find groups, based on the videos that a user is watching. For example, if someone is watching an episode of Red Table Talk in Watch, they\u2019ll see the official group alongside the video and can join to talk with other fans, or even the hosts themselves.\r\n \tTesting new sections such as ways to find videos that are popular with friends, and a section dedicated to co-watching experiences like Watch Party, Premieres, and Live videos \u2014 to make it easier to connect with others around videos.\r\n \tA sustainable, ad-supported ecosystem where every publisher and creator can reach their audience, make money from their videos, and thrive on the platform. Ad breaks are available in more than 40 countries, and Facebook Watch is expanding this to more countries and languages around the world.\r\n \tGlobal partnerships with publishers in entertainment and sports, to deliver a wide range of content that people want to talk about and form friendships around. They also launched a program that connects creators with digital publishers.\r\n \tFacebook Watch Originals, original programming that delivers immersive, social experiences with new seasons of fan-favorites and series debuts.\r\n\r\n\r\nThe Bottom Line:\r\n\r\nPeople like watching videos together with friends, a feeling that Facebook Watch is capitalizing on. People are eight times more likely to comment on videos in Watch Party than when watching on their own, Facebook found. The goal of Watch is to offer a completely personalized experience for everyone, supported by a deep library of videos from a wide array of video creators and publishers.