Ezoic

SODP list inclusion

21 Best Ad Networks for Publishers in 2024

Ezoic is an AI-driven technology company and one of only four Google Premier Certified Publishing Partners globally. Founded in 2010 and headquartered in Carlsbad, California, Ezoic has grown from a display ad optimization tool into full-stack revenue infrastructure for web apps, online games, SaaS platforms, and content publishers. Solutions include first-party data / identity infrastructure (ezID), AI-driven ad optimization, rewarded ads, video, and direct premium demand access via The Trade Desk OpenPath.

Founded

2010

Employees

200

Ownership Status

Private

Primary Industry

AdTech / Digital Advertising Technology

Registered head office address

6023 Innovation Way, Carlsbad, CA 92009, United States

Ezoic Solutions

EzoicAds (Core Platform)

AI-driven ad optimization that tests placement, format, and density per visitor across all major demand sources, via a single JS snippet.

ezID (Ezoic Identity)

First-party identity infrastructure connecting hashed emails/phones to premium programmatic demand through UID2, The Trade Desk OpenPath, and Google One Tap.

Rewarded Ads

Opt-in ad formats (content unlocks, feature access, game rewards) earning 6–15x the CPM of standard display.

Open.Video

Self-hosted video monetization on the publisher’s own domain, retaining 100% of ad revenue and full SEO value.

Big Data Analytics

Revenue-first analytics tying ad performance to content, audience, device, and traffic source.

Subscriptions

A complete paid-access system built into the Ezoic dashboard: subscriptions, gated content, one-time payments, and donations, with Stripe-powered checkout and access infrastructure handled for you.

User Acquisition (Bidsystem)

Ezoic’s performance advertising platform. Publishers can put their own Ezoic earnings to work acquiring new users and traffic across the Ezoic network, while brands and advertisers reach engaged audiences directly.

Ezoic Solutions

Key People

Anil Gupta

CEO & Co-Founder

Anil Gupta is the CEO and Co-Founder of Multidots, a leading WordPress development agency known for its innovative solutions tailored for enterprise-level clients. Based in Austin, Texas, Gupta has over 14 years of experience in the tech industry, particularly in digital publishing and WordPress implementation.

Anil Gupta

CEO & Co-Founder

Anil Gupta is the CEO and Co-Founder of Multidots, a leading WordPress development agency known for its innovative solutions tailored for enterprise-level clients. Based in Austin, Texas, Gupta has over 14 years of experience in the tech industry, particularly in digital publishing and WordPress implementation.

Anil Gupta

CEO & Co-Founder

Anil Gupta is the CEO and Co-Founder of Multidots, a leading WordPress development agency known for its innovative solutions tailored for enterprise-level clients. Based in Austin, Texas, Gupta has over 14 years of experience in the tech industry, particularly in digital publishing and WordPress implementation.

Latest Ezoic Articles

Publisher Used First-Party Data To Cash-In On 4th Quarter

As the publishing industry undergoes a fundamental shift away from third-party data reliance, publishers are discovering the power of first-party data to reshape their business models. This article marks the final installment in our series exploring this transformation, highlighting how publishers are leveraging first-party data to regain control over audience engagement and monetization. One such […]

The Web’s Largest List Owners Are Winning While Traditional Sites Fall Behind

Ezoic example of the chain in which first-party data is securely used for targeting

10 Tips for Creating Video Content

Videos have emerged as a popular content format in recent years. You can rely on videos to market your product virtually, educate your audience, increase brand engagement and keep your social media updates. Incorporating video content into your content marketing strategy is essential for creating high-quality content that leaves a lasting impression. Video content is […]

How to Sell Videos Online in 7 Steps

Few publishers can afford to make videos as a purely artistic endeavor. Creating the best video content requires time, passion and commitment and needs to show a return on that effort. And there’s very little reason that videos can’t provide a return on investment (RoI), given rising global demand for video content from both digital […]

Page Booster Review for 2024

Even the best content, which has been meticulously crafted and painstakingly optimized, can begin to slip down the rankings over time. Most publishers lack the time and resources to constantly monitor old content, as there’s always new content to create. Even if they do monitor their content, they can still struggle to diagnose the problem […]

Humix Review for 2024

State of Digital Publishing has been using the Humix Network for more than a month now and we’re ready to share our results. We won’t be looking at how the platform works, as we’ve already written at length about our experiences using it. If you’re looking to understand the platform’s mission, its inner workings and […]

NicheIQ Review for 2024

Keyword research, competitor analysis and content gap analysis are the foundational tactics upon which any good content strategy is built. Which is why almost every SEO tool in the market offers these services as a part of its core suite. However, there’s a catch. Most SEO tools are designed for every kind of website — […]

What Is Humix and How Does It Work?

Digital publishers, whether they produce video content or not, can appreciate the seemingly insatiable demand for this media. Video content in all its forms has come to dominate the digital landscape, with demand for everything from social media snippets to docuseries exploding over the last five years. Moreover, the number of people downloading or streaming […]