Tim Geenen, Author at State of Digital Publishing

Publishers Will Benefit From Synergizing First-Party Data Across All Channels

Tim Geenen, Managing Director, Addressability Europe, LiveRamp Regulators are tightening privacy rules, consumers have lost trust in how brands use their data and browsers are blocking the very data that once fuelled personalised and targeted marketing. These privacy-based shifts have disrupted the digital marketing landscape, leaving publishers and advertisers in search of ways to responsibly […]

Creating a Data Ecosystem Built on Consumer Trust

The increased scrutiny on third-party cookies, mobile device IDs, and IP addresses has made it increasingly difficult for advertisers to continue delivering meaningful experiences to consumers. As a result, publishers and advertisers are finding ways to personalise the consumer journey without the need for unauthenticated device and browser IDs. In the past, the advertising and […]

Better Together: The New Digital Era for Publishers and Brands

The digital marketing industry has always worked at the cutting edge of technological innovation, certainly regarding how ads are bought, sold and served. Unfortunately, one of the more recent and challenging by-products of this position is that the fierce competition between software vendors and platforms has left brands and publishers battling to manage a complex, […]

Marketing In The First-Party Future

78% of senior UK marketers believe the withdrawal of third-party cookies will have a positive impact on advertising strategies. 45% cited first-party authenticated data as an alternative solution they’d be looking to implement 85% believe their brand would benefit from a closer relationship with publishers The leading data connectivity platform, LiveRamp® (NYSE: RAMP), in collaboration […]

How ATS Supports Digital Publishers

Does your publication have an identity crisis? Your brand may be solid and your value proposition clear. But, for media owners that depend on advertising, the means of identifying and reaching audiences on behalf of advertisers is now in turmoil. Identifiers in flux Traditionally, ad targeting works by matching third-party cookies between publishers, ad […]

Apple’s App Tracking Transparency Updates Represent An Opportunity To Create A Sustainable Infrastructure

The past couple of years have seen significant changes in the digital advertising landscape driven by increasing legislation around data privacy. The industry has already been forced to adapt to the demise of third-party cookies and is shifting focus towards creating customer relationships built authenticated value exchanges centered on consumer trust. Not unexpectedly, Apple, which […]