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    Tim Geenen

    Tim Geenen is the Managing Director, Platforms BD Europe at LiveRamp, the global leader in data connectivity. Previously he was the founder of Faktor, a privacy technology company, acquired by LiveRamp in 2019. Tim held leadership roles at GroupM and Improve Digital, where he was responsible for strategy, innovation, and partnerships. He also co-founded and was the chairman of, the first programmatic IAB taskforce in Europe.
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    Publishers Will Benefit From Synergizing First-Party Data Across All Channels

    Publishers Will Benefit From Synergizing First-Party Data Across All Channels

    Tim Geenen, Managing Director, Addressability Europe, LiveRamp  Regulators are tightening privacy rules, consumers have lost trust in how brands use their data and browsers are blocking the very data that once fuelled personalised and targeted marketing.  These privacy-based shifts have disrupted the digital marketing landscape, leaving publishers and advertisers in search of ways to responsibly […]

    eco sy

    Creating a Data Ecosystem Built on Consumer Trust

    The increased scrutiny on third-party cookies, mobile device IDs, and IP addresses has made it increasingly difficult for advertisers to continue delivering meaningful experiences to consumers. As a result, publishers and advertisers are finding ways to personalise the consumer journey without the need for unauthenticated device and browser IDs. In the past, the advertising and […]

    publishers and brands

    Better Together: The New Digital Era for Publishers and Brands 

    The digital marketing industry has always worked at the cutting edge of technological innovation, certainly regarding how ads are bought, sold and served. Unfortunately, one of the more recent and challenging by-products of this position is that the fierce competition between software vendors and platforms has left brands and publishers battling to manage a complex, […]

    First party

    Marketing In The First-Party Future

    78% of senior UK marketers believe the withdrawal of third-party cookies will have a positive impact on advertising strategies. 45% cited first-party authenticated data as an alternative solution they’d be looking to implement 85% believe their brand would benefit from a closer relationship with publishers The leading data connectivity platform, LiveRamp® (NYSE: RAMP), in collaboration […]

    ats supports digital publishers

    How ATS Supports Digital Publishers

    Does your publication have an identity crisis? Your brand may be solid and your value proposition clear. But, for media owners that depend on advertising, the means of identifying and reaching audiences on behalf of advertisers is now in turmoil.   Identifiers in flux Traditionally, ad targeting works by matching third-party cookies between publishers, ad […]

    app tracking

    Apple’s App Tracking Transparency Updates Represent An Opportunity To Create A Sustainable Infrastructure

    The past couple of years have seen significant changes in the digital advertising landscape driven by increasing legislation around data privacy. The industry has already been forced to adapt to the demise of third-party cookies and is shifting focus towards creating customer relationships built authenticated value exchanges centered on consumer trust. Not unexpectedly, Apple, which […]

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