Mia Comic, Author at State of Digital Publishing

From SEO to clever content distribution: why publishers need to care about web traffic analysis

You know the saying: “When a tree falls and no one is around to hear it, does it make a sound?” The same goes for content. Regardless of the content quality, it will go to waste if nobody knows it exists, i.e. if it doesn’t reach the right audience. It’s no secret that the internet […]

Bypassing paywalls: the issue with the latest Chrome update and how it’s damaging the publishing world

Google has a reputation of being ‘the good guy’ of the digital era and its name is indeed well earned. Their search engine is the most popular one in the world, receiving over 63,000 searches per second and generating the most relevant answers to user queries. Its continuously updated algorithm has turned the Internet into […]

CPI new calculation and unique segmentation

Content Insights releases new platform with improved CPI calculations, unique segmentation, and more

Big news from Content Insights: on the 24th of June, the new and improved platform was released. For those who may not know, Content Insights is an advanced content analytics solution capable of measuring real reader behavior and content performance with unrivaled precision. It runs on a complex algorithm called Content Performance Indicator (CPI) […]

Monetizing Content: Pros And Cons Of Different Publishing Business Models

For publishers and newsrooms, finding an answer to the following question is quite challenging: how to stay trustworthy, respect your readers and preserve the integrity, yet manage to earn enough money to keep the business afloat? Monetizing content isn’t easy, but there are three popular business models out there: Native advertising Subscriptions Memberships and donations. […]

Moving Past Pageviews: Better Analytics For Today’s Publishers

In addition to finding a sustainable business model, today’s publishers operating in the digital arena are struggling with another challenge: properly measuring their content performance and truly understanding the behavior of their audience. This is a real issue for all sorts of publications, regardless of whether they’re advertising-funded or part of the new breed operating […]