Keith Sibson

Keith has over a decade of experience driving product-led growth at companies large and small. Before joining PostUp, Keith served as VP of Revenue at SpareFoot.com, the leading consumer marketplace for the $22Bn self-storage industry. Prior to SpareFoot, Keith led product at the financial services company NetSpend, a processor and marketer of prepaid cards that was acquired by TSYS for $1.6Bn in 2013. At NetSpend, Keith led the creation of the online channel, now a $200MM revenue business. Keith’s background is technical, progressing through a variety of software development and management roles. Throughout his career he has led teams of engineers, designers, project managers, product managers, marketers, and operations staff to consistent success. Keith holds a Ph.D. and BSc in Computer Science from Glasgow and St. Andrews Universities, respectively.

Building Better Audience Relationships with Better Email Capture

When publishers get site visitors’ email addresses, they get a direct line of communication to reach and engage their audience indefinitely. That’s why growing an email audience is critical for building the direct relationships necessary to combat diminished platform reach and declining ad revenue. To effectively grow direct audiences, publishers must implement email capture strategies […]

How The Digital Publishing Innovation Summit Reflects The Evolution of Digital Publishing

Go to one of The Innovation Experience’s Digital Publishing Innovation Summits (DPIS), and you’ll gain valuable insights into the publishing industry’s greatest hopes. You’ll also get a feel for their greatest fears. In fact, frequent attendees may have seen a pattern in the overall themes of each summit, which have included “Monetizing Your Content Through […]

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