Publisher growth tactics for election season | WEBINAR

Gourav Chindlur

Gourav comes with almost a decade of experience in programmatic advertising and building+monetizing internet technology products. Tercept is his second startup. He scaled his first startup – Vizury, a personalized digital marketing & advertising technology company, to 600+ customers & 250+ team members across 6 different geos and went on to raise USD 30M of funding from top-tier VCs including the likes of Intel Capital, Ascent Capital, Inventus Capital & Nokia Growth Partners. Gourav was instrumental in building Vizury’s product from scratch as well as in monetizing it across markets. At Tercept, Gourav focuses on defining the product, building the team and working closely with customers.

How To Create a Best-In-Class Monetization Analytics Setup

Digital publishers manage multiple monetization avenues (subscriptions, programmatic ads, direct ads, commerce) in an effort to maximize their revenues. However, in today’s business scenario, balancing audience and advertiser expectations has become increasingly difficult. Monetization teams are expected to do more with less, and with no shortage of platforms and vendors on the market, many publishers […]

What Do Advertisers Expect From Publishers While Running Their Ad Campaign?

As publishers grow skeptical of their programmatic revenue (increased privacy regulation, crumbling of third party cookies, mis-alignment of incentives along the value-chain, etc), a lot of them now prefer direct monetization over programmatic channels. As this happens, it is important for publishers to understand what are some of the things that advertisers look for when […]

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