Publisher SEO Materials

Templates

Content gap template

Topic Research Template

Content Pillar Strategy Template

Organic CTR Test Management Template

Editorial Tracker Template

Technical Audit template

Content Audit template

SEO Playbook template

Monthly Reporting template

Editorial Guidelines template

SEO/Content Strategy + Project Plan

Community

Connect with your peers, receive SEO support from SODP’s team of experts, share tips, and learn about the latest developments in the fields of SEO and digital publishing by joining our Slack channels: #publisher-seo-support and #intro-chat.

Office Hours and Presentations

Creating Google Web Stories: A best practice guide for publishers (YouTube Video)

Short-form video and web stories (Article)

In the video session, Vahe Arabian, founder of SODP, discusses short-form videos, Meta’s plans to pivot as it sees more user engagement for news publishers, and successful web story examples that you can use to benefit your news SEO today.

The article provides in-depth information on what Google Web Stories are, their features, and practical tips on how to create Web Stories keeping in mind SEO best practices.

The applications of AI in SEO and content (YouTube video)

The use of AI in content creation has been a hot topic in the SEO space. Bankrate and CNET have made headlines for using AI to write some of its content. In this SEO office hours, Vahe Arabian, founder of SODP, discusses the applications of AI in SEO.

How to cover live events (YouTube video)

SODP’s Founder, Vahe Arabian, joined the speaker board at the Digital Newsroom Ops event and provided the attendees with the ultimate checklist to cover live events. Of course, covering live events can be chaotic. But rolling without a list could be disastrous. So how do media houses pull it off?

What makes up high-quality content and how to measure effectiveness (YouTube video)

A session hosted by Jeff Coyle, co-founder and chief strategy officer at MarketMuse, and Vahe Arabian, founder of SODP.

Uncovering social analytics (Session transcription)

In this Ask Me Anything session, João Romão, CEO of GetSocial, answers questions on how to best uncover the information in your social media analytics, to measure, promote and amplify your best content.

Building effective distribution channels and reader relationships (YouTube video)

In this session from the online event hosted by SODP, we look at how to build effective products and distributions methods to reaching and consistently engaging with readers. Presenters: Ben llfeld (VentureBeat), Dan Oshinsky (lnbox Collective), Piers Fawkes (PSFK and WallKit), and Veronica Magan (Access Intelligence)

Website migrations and redesigns (Podcast)

Ben May, CEO of The Code Company, talks to Vahe Arabian, founder of SODP, about website migration and redesigns. The Code Company offers WordPress solutions for established digital publishers around the world. Ben guides us through the best practices and important considerations while redesigning and migrating your website.

Content monetization strategies (Video)

In this training video hosted by Ezoic, you’ll learn from Vahe Arabian, founder of SODP, on the most popular and powerful monetization trends of 2022 and beyond.

Conducting your 2023 content housekeeping and audit (YouTube video)

A yearly content audit is a great way to evaluate the performance as well as get rid of non-performing content. And now is the perfect time to do one ahead of 2023.

In this video session, Narcis Bejtic from Content Refined walks through with examples: how to think about content goals, how to identify the best-performing topics for your site, and how to identify weak-performing content and protocols for upgrading it – update, redirect or delete.

How to use Google Trends as a publisher (Article)

Digital publishers generally understand the value of riding the rising wave of a popular trend, though many lack the skills to identify the exact moment a trend begins to take-off. Publishing content to coincide with a rising trend for a topic can significantly improve performance. Conversely, meticulously researching a keyword for search volume, difficulty and search intent only to then publish content after its search trend begins to decline is a missed SEO opportunity.

This is where Google Trends comes in. Google Trends can help publishers discover trending topics, find new niches, plan their content strategy, optimize it for specific geographies, and even enhance video content strategy. All this for free.

How to develop and optimize editorial workflows (YouTube video)

Running editorial teams and workflows (YouTubevideo)

A guide to developing editorial workflows (Article)

In the first video session, Vahe Arabian, founder of SODP, and Andrew Kemp, managing editor of SODP, discuss the company’s editorial workflow, how the team copes with common challenges daily and learn how to build an effective editorial workflow.

The second video session is hosted by Alexis Grant, founder and CEO of They Got Acquired, Claudio Cabrera, VP – newsroom strategy and audience of The Athletic, and Andrew Kemp, managing editor of SODP. They discuss the basics of running editorial teams and workflows and share the fundamentals of effective editorial strategies and workflow management.

Additionally, in the article, Andrew Kemp, explains what an editorial workflow is, why documenting editorial workflows is important, and best practices for establishing and optimizing editorial workflows.

Site speed optimization for improving traffic and conversions (YouTube video)

30% of the world’s publishers are on Word Press. However, sites also experience many challenges when utilizing new technologies and making it seamless to the end-user. This discussion at the online event hosted by SODP goes through site performance, optimizing themesand& plugins, AMP & PWA’s, and platform optimization. Presenters: Vahan Petrosyan (Search Engine Journal), Ben May (The Code Company), and Mark Randall (WP Engine).

Paywall SEO strategy (Article + YouTube video)

In the video session, Vahe Arabian, founder of SODP, and Maxime Moné, CEO of Poool, discuss how to maximize the value of your paywall without compromising SEO.

The article discusses the types of paywalls, how blocking user access affects SEO, and effective SEO strategies for paywall content.

What happens once your content goes live (YouTube video)

This is a presentation by Vahe Arabian, founder of SODP, at DCMC 2021. Gone are the days of write, publish and forget. Content marketers need to look beyond traditional content funnels and consider how content flywheels might change their promotion strategies.

Listen as Vahe troubleshoots traditional content promotion challenges and provides his listeners with action plans so they too can develop their own content promotion “secret sauce”.

International SEO strategy (YouTube video)

In this video session, Vahe Arabian, founder of SODP, discusses how to optimize non-English language websites, Google News Publisher Center, provides a press checklist, and explains optimization techniques.