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    State of Digital Publishing Logo
    Home â–¸ Tercept

    Tercept

    publishers ad campaign

    What Do Advertisers Expect From Publishers While Running Their Ad Campaign?

    As publishers grow skeptical of their programmatic revenue (increased privacy regulation, crumbling of third party cookies, mis-alignment of incentives along the value-chain, etc), a lot of them now prefer direct monetization over programmatic channels. As this happens, it is important for publishers to understand what are some of the things that advertisers look for when […]

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