Smartocto

Actionable User Needs for Newsrooms With Rutger Verhoeven

Rutger Verhoeven Co-founder and CMO at Smartocto talks to your host Vahe Arabian of State of Digital Publishing about actionable user needs for newsrooms, from the Triple N project. Smartocto is a smart editorial analytics system that brings actionable data into the newsroom. With crystal clear modular big screens, insightful historical reports, and actionable notifications, […]

From SEO to clever content distribution: why publishers need to care about web traffic analysis

You know the saying: “When a tree falls and no one is around to hear it, does it make a sound?” The same goes for content. Regardless of the content quality, it will go to waste if nobody knows it exists, i.e. if it doesn’t reach the right audience. It’s no secret that the internet […]

A personalized news economy sounds great, but let’s not ignore its consequences

Modern media consumers have become tired of the overwhelming amount of content they get exposed to every day. Naturally, in that state of content fatigue, they started searching for clarity and began demanding relevancy: some type of solution that could filter out all the stories that were of little interest, and save their time and […]

Bypassing paywalls: the issue with the latest Chrome update and how it’s damaging the publishing world

Google has a reputation of being ‘the good guy’ of the digital era and its name is indeed well earned. Their search engine is the most popular one in the world, receiving over 63,000 searches per second and generating the most relevant answers to user queries. Its continuously updated algorithm has turned the Internet into […]

What is ‘Everlasting’ content and why is it so valuable for publishers?

Whether we like to admit it or not, we live in an era of content saturation. As MarketingProfs research shows, more than two million new articles get published every day. And, by the looks of it, this number will continue to grow over time. People are now drowning in content. And that’s negatively influencing both […]

Data study: only 3.8 percent of readers are loyal, but they consume five times more content than ‘occasional readers’

How often do you hear the line “I’m your regular/loyal reader”, after meeting someone and saying that you work for a certain newspaper? Probably a lot, right? But, have you ever asked yourself how many of your readers are actually loyal to your media brand? Could as much as 20 or 30 percent of your audience […]

Content Insights releases new platform with improved CPI calculations, unique segmentation, and more

  Big news from Content Insights: on the 24th of June, the new and improved platform was released.   For those who may not know, Content Insights is an advanced content analytics solution capable of measuring real reader behavior and content performance with unrivaled precision. It runs on a complex algorithm called Content Performance Indicator (CPI) […]

Millennials reader habits study: They’re mobile-first, engaged, and actually discover news stories on social networks

Do millennials read online news? Various researchers have tried to ascertain exactly how much news millennials consume and compare the findings with this generation’s parents. It’s not a problem with a neat answer and these studies have yielded very different results. That said, one thing the majority of these pieces of research agree on is […]

Monetizing Content: Pros And Cons Of Different Publishing Business Models

For publishers and newsrooms, finding an answer to the following question is quite challenging: how to stay trustworthy, respect your readers and preserve the integrity, yet manage to earn enough money to keep the business afloat? Monetizing content isn’t easy, but there are three popular business models out there: Native advertising Subscriptions Memberships and donations. […]

What Can Content Marketers Learn From Journalists (and vice versa)

Changes in media consumption and distribution have significantly influenced those who write stories for a living. Because of constant financial struggles that most news organizations are facing and a growing need for branded content – a lot of people with journalistic background and formal education in similar fields are looking for alternative ways to expand […]

Understanding Loyalty And Reader Retention

Content Insights is the company that created the next-generation analytics solution to one of the biggest problems facing the online publishing industry: how to move past single metrics and find a more comprehensive approach to measuring content performance. The goal is to reveal the human behavior behind the stats and data and help media businesses […]

Moving Past Pageviews: Better Analytics For Today’s Publishers

In addition to finding a sustainable business model, today’s publishers operating in the digital arena are struggling with another challenge: properly measuring their content performance and truly understanding the behavior of their audience. This is a real issue for all sorts of publications, regardless of whether they’re advertising-funded or part of the new breed operating […]

Newsroom Analytics And Content Intelligence

Today’s topic is the evolution of newsroom analytics. Now, it’s not that any of the following is particularly complicated, but since these days our attention is being pulled in multiple directions, let’s start with an analogy. Think about your car. Odds are that you bought it, and that you didn’t build it (but if you […]