Lotame

2022 Road Ahead: Social, CTV, Identity Collaboration, and More

To say the digital advertising landscape has changed over the last year is an understatement. As more players make moves to address consumer privacy concerns, the industry has once again transformed — bringing to light new challenges and opportunities.  Although one can only assume more of the same in 2022, there are always new things to […]

STUDY: Over 60% of Marketers Will Rely on Multiple Identity Solutions in the Future

Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced the findings of an in-depth survey on “Beyond the Cookie: The Future of Advertising for Marketers & Publishers.” The report examines how digital publishers and brands are addressing consumer engagement in the post-cookie landscape. 200 senior decision-makers […]

Adam Solomon – Lotame

As someone who obtained a juris doctor degree in intellectual property law, what led you to start working in the media publishing industry? Let’s face it, being a lawyer alone is not that interesting, especially at cocktail parties. But back up one lifetime and the interesting story is how I started my career as a […]

Lotame Launches Cartographer, New ID Solution to Power People-Based Marketing and Privacy Compliance for Global Brands and Publishers

The powerful new ID solution is a ‘graph of graphs’ grounded in partnership and privacy, creating a panoramic view of consumers regardless of browser Lotame, the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data, today announced the launch of Lotame […]

The State of Private Data Exchanges With Christopher Hogg – S2 EP 22

Christopher Hogg, EMEA Managing Director at Lotame, talks to your host Vahe Arabian of State of Digital Publishing. Lotame is the world’s leading unstacked data solutions company, helping partners, marketers, and agencies find new customers, grow revenue, and increase engagement through audience data. Christopher Hogg talks about his work at Lotame, private data exchanges, as […]

Jason Downie: What lies ahead for Publisher Data Management Technology

Mia Malan, Founding Director at Bhekisisa, is the latest digital publishing professional who provides insights into her daily professional life.