LiveRamp

Addressability in 2022: The Three D’s Publishers Need To Think About 

The past 24 months have been challenging for everyone in the digital advertising sector. Indeed, there has been concern from publishers that the recent changes to the advertising technology (adtech) landscape would result in disintermediation from their users, a loss of advertising revenue and even workforce.  But if there’s one thing we’ve learnt, it’s that […]

Creating a Data Ecosystem Built on Consumer Trust

The increased scrutiny on third-party cookies, mobile device IDs, and IP addresses has made it increasingly difficult for advertisers to continue delivering meaningful experiences to consumers. As a result, publishers and advertisers are finding ways to personalise the consumer journey without the need for unauthenticated device and browser IDs. In the past, the advertising and […]

Better Together: The New Digital Era for Publishers and Brands 

The digital marketing industry has always worked at the cutting edge of technological innovation, certainly regarding how ads are bought, sold and served. Unfortunately, one of the more recent and challenging by-products of this position is that the fierce competition between software vendors and platforms has left brands and publishers battling to manage a complex, […]

How ATS Supports Digital Publishers

Does your publication have an identity crisis? Your brand may be solid and your value proposition clear. But, for media owners that depend on advertising, the means of identifying and reaching audiences on behalf of advertisers is now in turmoil. Identifiers in flux Traditionally, ad targeting works by matching third-party cookies between publishers, ad tech […]

Apple’s App Tracking Transparency Updates Represent An Opportunity To Create A Sustainable Infrastructure

The past couple of years have seen significant changes in the digital advertising landscape driven by increasing legislation around data privacy. The industry has already been forced to adapt to the demise of third-party cookies and is shifting focus towards creating customer relationships built authenticated value exchanges centered on consumer trust. Not unexpectedly, Apple, which […]

The Evolving Relationship Between Publishers and Advertisers

The publishing industry is no stranger to disruption, but the changes the sector currently faces are challenging the established foundations of online advertising. These are being driven by both technology and compliance, with growing restrictions being put in place at both government and industry levels.  Laws like Europe’s General Data Protection Regulation (GDPR) are redefining […]

Getting On the Path To Data Excellence

If you work in media, you know how fundamental data is to your future success. Especially as maintaining control over your data brings you closer to your audience. Yet navigating consumer trust, privacy regulation and the complexity of the ecosystem can often leave publishers wondering if the data they hold is as robust as it […]

Gergana Kirovska – LiveRamp

Gergana Kirovska is the Head of Growth for Privacy and Consumer Experiences at LiveRamp. Coming from a trade marketing function, Gergana was eager to get involved in digital advertising. After joining Bannerconnect in 2014, she quickly picked up on the industry’s most interesting challenges and dipped her hands into the world of innovation. In 2017 […]

Authentication Is The Key To Building A Sustainable Advertising Ecosystem

We’ve reached a point where all of the major browsers have signaled a shift away from third-party cookies, with Google the latest to follow suit stating that cookies won’t be supported past January 2022. The disappearance of third-party cookies represents a great opportunity for publishers to change the way they connect with consumers and redefine […]