Publisher growth tactics for election season | WEBINAR

Stefanie Briec

With over a decade of experience in the advertising industry, Stefanie Briec is well positioned to share expert guidance and industry knowledge about the TV ecosystem and how it has evolved in recent years; particularly its rapid expansion into digital. Her strong knowledge of multiple European markets and a background spanning agencies, brands and ad tech businesses gives her a unique perspective to help identify new strategies and deliver growth for clients.

A Sneak Preview of TV Advertising’s Future

The TV advertising industry has witnessed an explosion of premium video inventory. Subscription streaming services are adopting hybrid models and more ad-supported video channels are emerging to satisfy audience demand for accessible, quality content. Bloomberg, for example, recently launched Bloomberg Originals to offer audiences newly commissioned content such as documentaries, live events, and video podcasts […]

Content Competition Will Invigorate TV Marketing

Stefanie Briec, Director, Head of Demand Sales UK & INTL, FreeWheel “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” Bill Gates made this statement as part of his “Content is King” essay in 1996, long before the rise of streaming and […]

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