Publisher growth tactics for election season | WEBINAR
How does audience development serve all sides of the organization? What are the strategies, approaches and case studies for winning in audience development? Read our news updates and how-tos below.
Natasha Kewalramani. Founder, Director, and Editor of WTD News. Equally passionate about hydroponic farming and binge-watching garbage TV shows. Part of the SODP professional profile initiative.
In the past year, The Guardian’s paid member base went from 50,000 to 200,000 — an incredible increase in any industry. Its membership program was introduced in 2014; although it got off to a slow start, ramped up promotions in July 2016 brought in a flood of eager members and inspired The Guardian to aim […]
Digital publishing rapidly moved to an advertising-dominant model in the early days of online mass media, yet there has consistently been one outlier: The Wall Street Journal. Even now, this publication gets more money from its subscribers than it does from its advertisers, leading to a relatively sustainable business model. Newspaper subscription a surprising success […]
Digital publishing has led to an integration of media into our daily lives. When we socialize on Facebook, for example, we see posts informing us of what’s going on in both people’s personal lives and in the world around us. News sites bombard audiences with information on various channels, which can lead to burnout. That […]
A day in the life of a data journalist can be seen as looking at spreadsheets and presenting information in a meaningful way, however, as the Data Journalism handbook notes via several contributors, Data Journalism is important for the following reasons: It helps filter the flow of data Providing a new approach and techniques to […]
The New York Times reported Thursday that, in the week since the election, it’s added 41,000 new digital and print subscribers, “the largest one-week subscription increase since the first week of the digital pay model in 2011.” In that same week, the Times has been singled out on Twitter by President-elect Donald Trump for looking […]
In its efforts to capture an ever-distracted mainstream audience, The New York Times launches Watching, a film tv content hub, featuring the latest collections from leading content streaming providers, and includes a bi-weekly newsletter subscription. Watching allows users to choose recommendations of existing and new tv shows, based on genre and mood, through a prominent […]
