Writing content is hard. This is especially the case when it comes to complex subjects that require a deep level of understanding. The credibility of publishers depends heavily on their ability to develop and maintain a deep level of trust with their readers. This is what keeps the readers coming back for more and causes them to spread the good word about your brand. It’s for this reason that you need to ensure that you can tap into subject matter experts where necessary in order to write and fact check your content before you release it into the big wide world where it will be open to scrutiny.
With the recent pandemic, publishers have been looking to quickly source reliable and up-to-date information for their readers. A difficult task when the information on COVID-19 is coming thick and fast. In an instance like this, hiring a scientific writer or virology expert with a PhD adds a high level of credence and authority, not just in the eyes of Google, but most importantly in the eyes of the reader. Scientific writers are adept at conducting literature reviews whereby they gather all existing information, assess it’s academic credibility and condense it into an article which can convey the latest understanding of almost any topic.
Whilst historically it may have been difficult to track down subject matter experts, increasingly websites like Kolabtree are enabling publishers to connect directly with freelance scientists with a deep level of specialist knowledge.
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