Samuel Fatola

Ad revenue represents one of the three monetization pillars publishers have access to — with the others being subscriptions and affiliate marketing. As such, those publishers that have prioritized ad revenue need to ensure they pick the right ad network. The global digital advertising market is projected to hit around $1.3 trillion by 2027, driven by factors such as the growing adoption of smartphones and the ongoing rollout of the Internet of Things (IoT). The role of digital advertising remains pivotal to brand strategies, with research showing that around 50% of online users search for a product video before making a purchase. The growth of digital advertising and how mobile ad networks work offers immense monetization opportunities for publishers that are in a position to capitalize. A key element of that positioning is the ad networks they choose. When choosing an ad network, it's important to consider the ad formats available, the targeting options, the optimization tools and the revenue share.

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Samuel Fatola

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