ما الذي ينتظر الناشرين في عام 2024؟ – أهم الدروس المستفادة من مؤتمر PubTech2023

Reports and resources > With AI-enabled tools bursting onto the scene and disrupting industries in 2023, along with numerous other changes, SODP felt it was important to organize an event for its community where industry experts could share their knowledge and experience, present best practices, and engage with the participants in Q&A sessions Topics Covered by the Ebook The event featured presentations on the following topics: The state of publishing tech With the advent of Generative AI into the media landscape, this session brought a 2023 retrospect of the dynamic content consumption and platform strategies that could lead into 2024 pub tech trends that publishers need to anticipate. However, audiences are not being served well currently based on various studies showing a lack of trust due to lack of regulation in pubtech and the user needs framework helps with this. Editorial workflow optimization for better content experiences How can publishers set up their editorial processes to maximize the value for readers, grow their audience, and engage them in meaningful interactions? Will AI lead to the death of the plugin? Being a publisher has become more and more involved over the years. Between CMP, SSL, Site Speed tools, ad inserters, specific ad types, SEO strategies and more, publishers must rely on more third-party technologies to get the job done. This can be costly and result in an ever-growing CSS and JS code surplus on sites across the industry. Can the rise of AI reduce this third-party reliance, slowing sites to a crawl and allowing publishers more time to focus on content? Old is new: Newsletters – audience growth and nurturing your audience in the age of privacy Being a publisher has become more and more involved over the years. Between CMP, SSL, Site Speed tools, ad inserters, specific ad types, SEO strategies and more, publishers must rely on more third-party technologies to get the job done. This can be costly and result in an ever-growing CSS and JS code surplus on sites across the industry. Can the rise of AI reduce this third-party reliance, slowing sites to a crawl and allowing publishers more time to focus on content? How to align your editorial strategy for SGE and conversions In the final session of the event, Kiff and Nikki in a Q&A format outlined their case on the pros and cons for the global rollout of the Search Generative Experience (SGE) and how publishers can start adapting their editorial strategy across news, ecommerce and affiliate marketing. Who You Will Learn From Khalil A. CassimallyHead of Audience InsightsThe Conversation Linkedin X-twitter Read more Khalil A. Cassimally Khalil works on bringing more value to more people in more places with our unique evidence-based journalism. He has a keen interest in science, and has written for the Guardian, Scientific American, nature.com and others. He worked on science blogging networks for Nature Publishing Group before joining The Conversation. Mex CooperHead of Audience DevelopmentThe Age Linkedin X-twitter Read more Aimie Rigas Aimie Rigas manages the audience development team for The Australian Financial Review, The Sydney Morning Herald, The Age, Brisbane Times and WA Today. Her team includes audience development and engagement editors, community managers, newsletter editors, SEO producers and helps advise strategy for podcasts, social, and other distribution platforms. The team manages the relationship with the data team, including leading new dashboard development and audience North Star metrics. Nikki ChowdhuryDigital Audience Lead (SEO, E-Comm & AI)Vogue Australia Linkedin Read more Nikki Chowdhury Digital strategy and audience specialist working with luxury brands in the women's lifestyle, fashion & beauty categories. Nikki Chowdhury helps publishers and merchants engage, grow and monetize their audiences through artificial intelligence (AI), data insights, trend forecasting, seo optimisation and affiliate marketing. Areas of focus: Data capture, prompt engineering, analytics, digital content strategy, trend forecasting and growth acquisition. Binoy PrabhakarChief Content OfficerHindustan Times Digital Linkedin X-twitter Read more Binoy Prabhakar Binoy Prabhakar is Hindustan Times Digital's Chief Content Officer. Prior to that, Prabhakar was the editor of Moneycontrol. Kiff NewbyHead of Audience GrowthNews Corp Australia Linkedin Read more Kiff Newby Kiff Newby is an experienced senior digital executive, managing teams, departments and P&L responsibilities. He has a 15+ years track record in blue chip and high growth digital organisations. Mili SemlaniHead of Content and Communitye27 Linkedin Read more Mili Semlani Mili Semlani leads newsroom innovation at e27-- a tech startup enabler in Southeast Asia. A new media professional her work revolves around the convergence of content, communication, and community. She has driven the digital transformation of small and midsize newsrooms in India, Hong Kong, Indonesia, and Singapore specialising in developing media products and cultivating communities anchored in shared value. Matt LawsonPublisher Success ManagerEzoic Linkedin Read more Matt Lawson Matt Lawson has been striving to help publishers get the best out of their websites for almost five years at Ezoic. Having worked across sales, account management, marketing and people ops teams, he’s seen how both technology and the needs of publishers have changed over time, along with how to best help them meet these needs. He currently provides consultations and data analysis across Ezoic’s most vulnerable publishers. Matt also creates and hosts events to encourage and celebrate diversity and inclusion within the Digital Publishing industry. Andrew KempManaging EditorState of Digital Publishing Linkedin Read more Andrew Kemp Andrew joined the State of Digital Publishing team in 2021, bringing with him more than a decade and a half of editorial experience in B2B publishing. His career has spanned the technology, natural resources, finance as well as regulatory and legal sectors. He specializes in optimizing editorial workflows, finding and cultivating talent, and delivering on publishing targets. Vahe ArabianFounderState of Digital Publishing Linkedin Read more Vahe Arabian With over 15 years of experience in digital media publishing and SEO, Vahe founded State of Digital Publishing, an online publication and platform that covers trends, perspectives, and tech reviews for online publishing and media professionals. His mission is to help publishers grow their digital media properties using SEO and content strategy and to create a community that fosters knowledge sharing and industry collaboration. About the Report Producer This report is brought to you by State of Digital Publishing.State of Digital Publishing (SODP) is a startup market research publisher, producing a publication and community for digital media publishing professionals, content and media owners, in new media and publishing technology.SODP’s mission is to discover and foster sustainable digital media publishing models.SODP publishes news, educational content and research, and provides consulting that help digital media publishers and editorial marketing professionals develop their skills, advance their careers, gain better insights and achieve audience development results. Andrew KempResearch Lead & Managing Editor Vahe ArabianContributor Recommended Resources

ما الذي ينتظر الناشرين في عام 2024؟ – أهم الدروس المستفادة من مؤتمر PubTech2023

المواضيع التي يغطيها الكتاب الإلكتروني

حالة تكنولوجيا النشر

تحسين سير العمل التحريري لتجارب محتوى أفضل

هل سيؤدي الذكاء الاصطناعي إلى زوال هذه الإضافة؟

القديم جديد: النشرات الإخبارية – تنمية الجمهور ورعاية جمهورك في عصر الخصوصية

كيفية مواءمة استراتيجيتك التحريرية مع معايير SGE والتحويلات

ممن ستتعلم

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