SEO
Paywall SEO Strategy: A Guide for Publishers
Audience monetization is a key issue for every digital publisher. While ad revenue remains a reliable strategy for many outlets, some may be better served
DOMAIN SEO STRATEGIES
hosted by
Vahe Arabian
Founder
State of Digital Publishing
Vahe is the founder of State of Digital Publishing, a veteran SEO and content strategist for publishers and explorer of digital media and technology trends.
He is a sought-after speaker who regularly presents at events and contributes to the development of event programs.
In his vast experience of working with digital publishing companies, Vahe has helped publishers of all sizes exponentially increase their reach through smart SEO strategies and effective content workflows.
What the session is about
Domain SEO is the practice of optimizing owned domains to make them more accessible to human visitors and search engines. Common concerns publishers face is the launch and acquisition of sites for accelerating growth, as it involves picking between a simple phrase, an optional subdomain, and a top level domain (TLD) to create the perfect web identity. In this office hours session Vahe the founder will go through the common questions and considerations of domaining strategy including:
- When to use Google's domain migration tool
- Impact and effective use of expired domains
- How to choose a domain - phrase, subdomain, tld and more
- Are hyphenated domains a sign of low quality?
- And more...
Past editions
Content Strategy
Office Hours: Local News Publisher Strategies
The goal is to use a data-driven approach to understand how local publishers in Australia are building audience reach and monetizing their platforms. In this
Digital Publishing
Office Hours: April 2023 Review Update Teardown
This month, Google announced the April 2023 reviews update, which changed “product review” guidance to “review” guidance. While seemingly a small change in wording, it