- As of April 2020, TikTok had 45.5 million monthly users in the U.S.
- Facebook at 223 million.
- Snapchat had 88 million.
- Twitter had 33 million.
Advertising opportunities for publishers
Case Study: The Washington Post
Other ways publishers are making money
Safety and privacy issues
A lasting trend
Case Study: The New York Times
Revenue streams from TikTok are clearly still in the infancy stage — but digital publishers would do well to keep an eye on the platform and perhaps test the waters. So far, it has shown exponential growth and resonation with young audiences, and the possibilities for advertising opportunities and monetisation are just beginning.