Shelley Seale is a journalist, content creator, award-winning writer, author, publication designer, editor and communications professional. She can be reached at www.shelleyseale.com. and Twitter
Facebook has announced two rankings updates based on surveys it’s conducted, to make the News Feed more personal and connect people to posts they find most relevant. It’s not about the amount of time people spend on the social media platform that matters the most, but rather the quality of time spent.
Why It Matters
To that end, Facebook aims to understand what people are already doing on the site, and use surveys to gather more context about the posts they want to see. The two updates based on these surveys are: one that prioritizes the friends a user might want to hear from most, and one that prioritizes the links they might consider most worthwhile.