fbpx

One of the golden rules of digital marketing is meeting your audience where they are. With 1 billion monthly active users by June 2018, there is a good chance that the audience you are trying to reach is currently on Instagram.

It has become one of the world’s most popular photo-sharing apps, and the numbers keep on rising. With this in mind, it is vital not to underestimate the opportunities available and make sure that your social media strategy is up with the challenges open for publishers.

Instagram is all about engagement. And there is functionality, in particular, that opens a world of opportunity for those who are smart enough to dare to experiment and create with it: Instagram Stories, which is currently used by 400 million people every day. It is no wonder that major players in the editorial industry have jumped into the wave with the mission to deliver engaging content.

We have selected four interesting examples of publishers who are acing Instagram Stories. Let’s see what they are doing and analyze the secret behind their success.


Sign in to your account to read the rest

Purchase your SODP membership

GET THE INSIDE SCOOP ON PROVEN STRATEGIES FOR DIGITAL PUBLISHERS
  • Advisory Support
  • Insights & Data
  • Content Cluster Strategy Toolkit

You're busy, but you like to
get the best of digital media publishing.

Let it come to your inbox once
a week.

newsletter

PUBLISHER

SEO GUIDE

See how one digital publisher increased its organic traffic by 600% with Google News Top Stories Carousel + best practices and troubleshooting tips

PUBLISHER

SEO GUIDE

See how one digital publisher increased its organic traffic by 600% with Google News Top Stories Carousel + best practices and troubleshooting tips

Stay on top of news and trends in digital publishing with our newsletter