One of the golden rules of digital marketing is meeting your audience where they are. With 1 billion monthly active users by June 2018, there is a good chance that the audience you are trying to reach is currently on Instagram.

It has become one of the world’s most popular photo-sharing apps, and the numbers keep on rising. With this in mind, it is vital not to underestimate the opportunities available and make sure that your social media strategy is up with the challenges open for publishers.

Instagram is all about engagement. And there is a functionality, in particular, that opens a world of opportunity for those who are smart enough to dare to experiment and create with it: Instagram Stories, which is currently used by 400 million people every day. It is no wonder that major players in the editorial industry have jumped into the wave with the mission to deliver engaging content.

We have selected four interesting examples of publishers who are acing Instagram Stories. Let’s see what they are doing and analyze the secret behind their success.

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