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    State of Digital Publishing Logo
    Home ▸ Social Media

    Social Media

    Social media has risen to become an important content distribution and engagement channel for digital media & publishing professionals. The ability of the everyday user becoming a ‘citizen journalist’ and hidden communities and micro-influencers sharing their favorite content signifies the importance of creating and nurturing direct reader relationships.

    We explore the approaches, case studies and industry social media news below.

    Editor’s Note Facebook Squeezes Publisher Traffic

    Editor’s Note: Facebook Squeezes Publisher Traffic

    I can’t say I was overly surprised when I read earlier this month that Facebook’s pivot away from news, reported

    Publisher Strategies for TikTok

    Office Hours: Publisher Strategies for TikTok

    Andrew Kemp, Managing Editor of State of Digital Publishing, and Corinne Podger, Director & Principal at The Digital Skills Agency,

    8 TikTok Content Strategies for Publishers

    8 TikTok Content Strategies for Publishers

    The number of publishers embracing TikTok is on the rise as they attempt to appeal to younger audiences with their

    Editor's Note Grabbing Audience’s Attention in the Age of TikTok

    Editor’s Note: Grabbing Audience’s Attention in the Age of TikTok

    I talked last week about the dangers of investing heavily in social media platforms with a high signal-to-noise ratio. Yet

    genA

    Generation Alpha and Social Media: What Publishers Need to Know

    From the birth of Facebook in 2004 to the more recent introduction of video content creation apps such as YouTube,

    linkedin for publishers

    What Can LinkedIn Give Publishers?

    LinkedIn has long ceased to be a platform dedicated to employees and job seekers. Years ago, it used to be

    tik tok revolution big

    The TikTok Revolution and How Publishers Can Monetize It

    The Chinese social media platform TikTok has exploded since it emerged on the scene in late 2016. After it became

    Data

    Data And Social Media Are Helping PR And Brand Comms Demonstrate Their Value

    What happened: PR and brand comms teams are increasingly using more data and in smarter way to demonstrate their value

    social media distribution

    Social media distribution strategies for publishers

    Social media distribution has a big role in developing audience interaction and engagement for publishers. According to 2018 research from

    facebook and depression

    College students report less depression and consume less news after a week of abstinence from Facebook

    What’s happening: At Harvard and MIT, Nieman Fellows from all over the world are learning about algorithms from each other

    faceapp data photoditing tool

    FaceApp goes viral with its age-altering photo editing tools

    What’s Happening: The photo editing app FaceApp has gone viral (again) due to features that allow users to “age themselves”

    Facebook WatchTab

    Catching up with Facebook Watch’s Accomplishments

      What’s Happening: Facebook Watch was launched globally less than a year ago, and in that time has built an

    Facebook survey a

    Making the Facebook News Feed more personal

    What’s Happening: Facebook has announced two rankings updates based on surveys it’s conducted, to make the News Feed more personal

    soundtrap

    Soundtrap Launches A Podcast Studio In The Cloud

    What’s Happening: The Spotify-owned online music studio, Soundtrap, is poised to become a major part of the company’s growing interest

    Prescription for journalists from journalists

    Prescription for journalists from journalists: Less time studying Twitter, more time studying math

    You hear a lot of heated claims and baseless generalities these days about what’s wrong with the news media. What’s

    Facebook To Remove Some Ad Metrics

    Facebook To Remove Some Ad Metrics

    Facebook announced the removal of some of the ad metrics. As a response to demands from advertisers. The move is hoped

    facebook open source

    Facebook Open-Sources Spectrum For More Efficient Photo Uploading

    What’s Happening: The new open source image processing library, Spectrum, was officially launched by Facebook yesterday, after being in beta

    pinterest newsroom header intl

    Top 100 Pinterest Trends in 2019

    What’s happening? Welcome to the festive period of the year! This is the best time to familiarize yourself with the

    Reddit

    Reddit Publishing for Newsrooms

    What is the deal about Reddit? The land of memes, trolls, karma points and a set of rules that seemed

    phone

    Instagram Stories for Publishers: Embracing Immersive Storytelling

    One of the golden rules of digital marketing is meeting your audience where they are. With 1 billion monthly active

    SnapChat NewsWhip Partnership

    Newswhip launches news partnerships initiative with SnapChat

    NewsWhip today announces the integration of Snapchat content into its platform. The partnership will bring a never-before-seen look into Snapchat

    Facebook Groups Logo

    Using Facebook Groups for Community Development

    When it comes to social media, none can compare to Facebook. Since it launched, Facebook has grown to become the

    best twitter bots

    10 Twitter Bots for Media & Journalism

    The intersection of social media and automation was an idea whose time was inevitable. The sheer amount of posting traffic

    facebook trending topics

    Credible Sources To Get More Weight In Facebook Trending Topics

    In a move to cut down on hoaxes and fake news, Facebook Inc. has modified its software to present information

    Subscribe to receive a recap of our top stories in digital media.

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    State of Digital Publishing is creating a new publication and community for digital media and publishing professionals, in new media and technology.

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    STATE OF DIGITAL PUBLISHING – COPYRIGHT 2023

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    PUBLISHERS, THESE 20+ TOOLS WILL SUPERCHARGE YOUR GROWTH

    Subscribe to our newsletter and receive the ultimate list of smart technologies and free resources to boost your publisher SEO and content efforts.

    Join 3,000+ publishers around the world and get exclusive tips and resources delivered to your inbox.

    Being a part of the SODP Community has made a real impact on my problem-solving at work. From bouncing off paywalls solution ideas to thinking about an SEO strategy for my paywall, it’s the most value-adding professional community I’m a part of.

    Yvette Dimiri, Head of Growth, Stears