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Content Strategy & Audience Development Consulting Services

We help publishers, owned media properties and content platforms in monetizing their audiences. Being an extension of your team in attracting and retaining your audience/s with social, organic search and content marketing, our methods assist in better growing and nurturing reader relationships.

Scale audience development.
Increase traffic.
Do more with less.
Zero guesswork.

We adopt a process consultative model to strengthen and improve branded editorial processes, whilst being an additional resource in order to accelerate earned media and brand building efforts.

Audience strategy

Understand the customer journey to make sure your message and content reach the target audience/s at the right time.

Influencer/competitor/site link research, keyword research, content audits, editorial planning (guideline development & more) and persona development are all effective tools tailored to map out each phase of the consumer purchase journey.

Editorial content optimization

Target and iterate your content for performance longevity.

Keyword mapping, linking analysis and strategy, creative content ideation, evergreen content framework builds, content distribution optimization (Itunes Newsstand, Google Play etc.) and strategy and search content efficiency performance reviews.

Technical SEO consulting

Sometimes there are roadblocks which can hold back in organically growing your editorial site.

So not only do we look at your technical SEO to see how we can reduce a sites website errors, but enhance it’s social and organic search presence through mobile/app optimization, international SEO, competitor SERP Analysis, site architecture, log file analysis, Google News, AMP, Facebook Instant and more.

Custom testing & training

There are times where you need to externally validate a concept, close a knowledge gap or develop a new process in time effective manner.

SEO split testing, content experiments, project managing internal tool and process developments and training (as a boot camp or facilitation program) is what we do best!

Some digital media & publishing clients we've worked with

Testimonial 1

Vahe is an SEO machine. If there’s one person you can trust in the SEO world to get you results – it’s him. If you’re after robust SEO strategy to get you short-term, mid-term, and long-term results – get Vahe on-board.

Wasif Kasim, Head of Global Digital Marketing, Crimson Education

2018-02-26T21:39:27+00:00

Wasif Kasim, Head of Global Digital Marketing, Crimson Education

Vahe is an SEO machine. If there’s one person you can trust in the SEO world to get you results – it’s him. If you’re after robust SEO strategy to get you short-term, mid-term, and long-term results – get Vahe on-board.

Testimonial 2

Vahe is one of the best SEO specialists in the market. He’s knowledgeable, detail-oriented, and proactive. We’ve seen great improvements in our SEO campaigns while working with Vahe, and the team is now equipped with the tools to do all the needed SEO optimisation in-house. I highly recommend Vahe for any SEO-related work: both consultancy and hands-on implementation.

Julia Dolgodvorova, Strategy, Operations and Business Development at Savoirflair.com

2018-02-26T21:40:33+00:00

Julia Dolgodvorova, Strategy, Operations and Business Development at Savoirflair.com

Vahe is one of the best SEO specialists in the market. He’s knowledgeable, detail-oriented, and proactive. We’ve seen great improvements in our SEO campaigns while working with Vahe, and the team is now equipped with the tools to do all the needed SEO optimisation in-house. I highly recommend Vahe for any SEO-related work: both consultancy and hands-on implementation.

Testimonial 3

I had the pleasure of working with Vahe where he immediately proved to be an invaluable asset due to his SEO expertise in addition to his strategic insights for our content development building campaigns. Through his efforts, we were able to realize tangible results including becoming a Top 5 website in one of our primary categories, Caribbean film.

Shelley V. Worrell, Founder & Executive Director, caribBEING

2018-02-26T21:41:38+00:00

Shelley V. Worrell, Founder & Executive Director, caribBEING

I had the pleasure of working with Vahe where he immediately proved to be an invaluable asset due to his SEO expertise in addition to his strategic insights for our content development building campaigns. Through his efforts, we were able to realize tangible results including becoming a Top 5 website in one of our primary categories, Caribbean film.

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