Content Strategy & Audience Development Consulting Services
We help publishers, owned media properties and content platforms in monetizing their audiences. Being an extension of your team in attracting and retaining your audience/s with social, organic search and content marketing, our methods assist in better growing and nurturing reader relationships.
Scale audience development.
Do more with less.
We adopt a process consultative model to strengthen and improve branded editorial processes, whilst being an additional resource in order to accelerate earned media and brand building efforts.
Understand the customer journey to make sure your message and content reach the target audience/s at the right time.
Influencer/competitor/site link research, keyword research, content audits, editorial planning (guideline development & more) and persona development are all effective tools tailored to map out each phase of the consumer purchase journey.
Editorial content optimization
Target and iterate your content for performance longevity.
Keyword mapping, linking analysis and strategy, creative content ideation, evergreen content framework builds, content distribution optimization (Itunes Newsstand, Google Play etc.) and strategy and search content efficiency performance reviews.
Technical SEO consulting
Sometimes there are roadblocks which can hold back in organically growing your editorial site.
So not only do we look at your technical SEO to see how we can reduce a sites website errors, but enhance it’s social and organic search presence through mobile/app optimization, international SEO, competitor SERP Analysis, site architecture, log file analysis, Google News, AMP, Facebook Instant and more.
Custom testing & training
There are times where you need to externally validate a concept, close a knowledge gap or develop a new process in time effective manner.
SEO split testing, content experiments, project managing internal tool and process developments and training (as a boot camp or facilitation program) is what we do best!
Some digital media & publishing clients we've worked with
Wasif Kasim, Head of Global Digital Marketing, Crimson Education
Julia Dolgodvorova, Strategy, Operations and Business Development at Savoirflair.com
Shelley V. Worrell, Founder & Executive Director, caribBEING