Overview

You have the list of topics from your brainstorm – many of which now fit neatly as clusters. Don’t stop there. Dig deeper, by benchmarking your existing performance and creating a bigger list of cluster content ideas to shape your overarching pillars. This module walks you through the keyword research process.


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PIVOT TO SUSTAINABLE BUSINESS MODELS

See how a niche blog became one of the leading project management publications, earning $1 million in revenue.

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Matt Martel, Publisher, BusinessDesk NZ

Ben Aston, CEO,
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