fbpx

How to set up Google Publisher Center

Fact checked by Vahe Arabian
Vahe Arabian

Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and… Read more

Edited by Andrew Kemp
Andrew Kemp

Andrew joined the State of Digital Publishing team in 2021, bringing with him more than a decade and a half of editorial experience in B2B publishing. His career has spanned the technology, natural resources, financ…Read more

notepad gcffbd

Andrew joined the State of Digital Publishing team in 2021, bringing with him more than a decade and a half of editorial experience in B2B...Read more

Andrew joined the State of Digital Publishing team in 2021, bringing with him more than a decade and a half of editorial experience in B2B...Read more

Google launched its refreshed Publisher Center interface in 2019 to allow publishers greater control over how and where Google News displays their content.

First and foremost, and this is something that Google itself has stressed1, publishers should understand that submitting content to Publisher Center does not guarantee that it will either surface or rank in Google News.

What it does do is allow publishers to influence the user experience with said content once it has surfaced in Google News.

The interface grants control over content, branding and monetization opportunities. It also grants access to Google News Showcase within the Google News app’s Newsstand tab and enables tracking of referral traffic from news.google.com.

Fully understanding both Google Publisher Center’s capabilities and limitations, as well as how to set it up, is essential to being able to get the most from the tool.


Sign in to your account to read the rest

Purchase your SODP membership

 

laptop-with-rocket-launch-cartoon-icon-illustratio

PUBLISHER SEO COURSE

Learn proven strategies to maximize traffic to your digital publication by leveraging tried and tested technical and content SEO strategies.

GET THE INSIDE SCOOP ON PROVEN STRATEGIES FOR DIGITAL PUBLISHERS

Related posts

Latest Membership Insights

Short form video and Web Stories Office Hours
Short-form Video and Web Stories Office Hours

Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and...Read more

Office Hours  Join us as we discuss short-form videos, Meta’s plans to

online course

Publisher SEO

Learn a technical and content SEO strategy that helps digital publishers increase their organic traffic by 100-500%.

online course

Publisher SEO

Learn a technical and content SEO strategy that helps digital publishers increase their organic traffic by 100-500%.