fbpx

    1.7 Content Pillar and Strategy Development

    Fact checked by Vahe Arabian
    Vahe Arabian

    Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and… Read more

    Edited by Vahe Arabian
    Vahe Arabian

    Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and…Read more

    content pillar

    Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and...Read more

    Overview

    In this module, we will discover the current strategic shift in SEO from keywords to topics. Topic pillar strategies are an answer to this change and they provide a framework for content development that we can follow to increase our SEO performance.

    We will see what are topic pillars and clusters and what’s their strategic importance in the new SEO landscape. We will also learn to identify which topics to target with a topic pillar page and how to create an effective topic pillar. We will also see how existing taxonomies in a website can be leveraged to be transformed into topic pillars.


    Sign in to your account to read the rest

    Purchase your SODP membership

    laptop-with-rocket-launch-cartoon-icon-illustratio

    PUBLISHER SEO COURSE

    Learn proven strategies to maximize traffic to your digital publication by leveraging tried and tested technical and content SEO strategies.

    GET THE INSIDE SCOOP ON PROVEN STRATEGIES FOR DIGITAL PUBLISHERS

    Related posts

    Receive timely analysis of news and developments in the digital publishing space directly in your mailbox.

    online course

    Publisher SEO

    Learn a technical and content SEO strategy that helps digital publishers increase their organic traffic by 100-500%.

    online course

    Publisher SEO

    Learn a technical and content SEO strategy that helps digital publishers increase their organic traffic by 100-500%.