In this module, we will discover the current strategic shift in SEO from keywords to topics. Topic pillar strategies are an answer to this change and they provide a framework for content development that we can follow to increase our SEO performance.
We will see what are topic pillars and clusters and what’s their strategic importance in the new SEO landscape. We will also learn to identify which topics to target with a topic pillar page and how to create an effective topic pillar. We will also see how existing taxonomies in a website can be leveraged to be transformed into topic pillars.