In this module, we will learn about the different content formats we can use in a content pillar SEO strategy. Each content format has its own benefits and choosing one over another will have an impact on SEO performance. But how to choose what’s the appropriate content format for each topic? We’ll have an in-depth look at the growing list of different content formats, what they are, which search intents they target and when to use which.

And finally, we will see as well how to analyse SERP pages to extract search intent and the criteria to choose a content format for each keyword.

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