In this module, we will learn what is a content audit, how to perform one, and how you can use the analysis of the content on your site to improve your SEO performance. We will see a real-life example of content auditing and topic prioritisation.

A content audit is a content governance tool that consists of a thorough quantitative examination of the SEO performance of your content.

The benefits of a content audit are:
  • Consolidating SEO equity onto better pages.
  • Manage your crawl budget in large sites.
  • Remove low-quality content to:
    • Improve user experience.
    • Increase topical authority and trust.
    • More targeted and focused content.

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