Overview
In this module, we will learn what is a content audit, how to perform one, and how you can use the analysis of the content on your site to improve your SEO performance. We will see a real-life example of content auditing and topic prioritisation.
A content audit is a content governance tool that consists of a thorough quantitative examination of the SEO performance of your content.
The benefits of a content audit are:
- Consolidating SEO equity onto better pages.
- Manage your crawl budget in large sites.
- Remove low-quality content to:
- Improve user experience.
- Increase topical authority and trust.
- More targeted and focused content.
By using a content audit you will know when to:
- Prune ineffective, low-quality content.
- Refresh underperforming or outdated content.
- Consolidate duplicated content that is cannibalising other SERP rankings.
You will also learn how a content audit, combined with an SEO tool, will allow you to
- Identify content gaps.
- Perform a topic clustering exercise to transition to a content pillar SEO strategy.
In the course, we will also see what evergreen content is and its SEO benefits, especially when applied in the context of a content pillar strategy. You can use your content audit to identify and develop evergreen topics, which will greatly impact your SEO performance.
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