In this module, we will learn what is a content audit, how to perform one, and how you can use the analysis of the content on your site to improve your SEO performance. We will see a real-life example of content auditing and topic prioritisation.

A content audit is a content governance tool that consists of a thorough quantitative examination of the SEO performance of your content.

The benefits of a content audit are:
  • Consolidating SEO equity onto better pages.
  • Manage your crawl budget in large sites.
  • Remove low-quality content to:
    • Improve user experience.
    • Increase topical authority and trust.
    • More targeted and focused content.

By using a content audit you will know when to:

  • Prune ineffective, low-quality content.
  • Refresh underperforming or outdated content.
  • Consolidate duplicated content that is cannibalising other SERP rankings.
You will also learn how a content audit, combined with an SEO tool, will allow you to
  • Identify content gaps.
  • Perform a topic clustering exercise to transition to a content pillar SEO strategy.

In the course, we will also see what evergreen content is and its SEO benefits, especially when applied in the context of a content pillar strategy. You can use your content audit to identify and develop evergreen topics, which will greatly impact your SEO performance.


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