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    1.3 Content Audit/Content Gap

    Fact checked by Vahe Arabian
    Vahe Arabian

    Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and… Read more

    Edited by Vahe Arabian
    Vahe Arabian

    Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and…Read more

    content audit

    Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and...Read more

    Overview

    In this module, we will learn what is a content audit, how to perform one, and how you can use the analysis of the content on your site to improve your SEO performance. We will see a real-life example of content auditing and topic prioritisation.

    A content audit is a content governance tool that consists of a thorough quantitative examination of the SEO performance of your content.

    The benefits of a content audit are:
    • Consolidating SEO equity onto better pages.
    • Manage your crawl budget in large sites.
    • Remove low-quality content to:
      • Improve user experience.
      • Increase topical authority and trust.
      • More targeted and focused content.

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    Learn a technical and content SEO strategy that helps digital publishers increase their organic traffic by 100-500%.