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Pubtech2025

Smarter Workflows, Safer Platforms, Stronger Connections

WELCOME TO THE 3RD ANNUAL PUBTECH VIRTUAL EVENT!

Learn how digital publishers grow and engage their audiences using smart tech solutions and strategies.

  • 17-19 November 2025

  • 4 PM & 5 PM CET 
    10 AM & 11 AM ET

  • Online Event

10+ panelists

Listen to the presentations by tech and publishing experts, ask questions, and apply the learnings to your digital property.

300+ attendees

Interact with digital publishing professionals from around the world, share experiences, and discover collaboration opportunities.

3 days of learning

The event features sessions in a variety of formats: presentations, workshops, and more.

About the event

A new phase from AI experimentation to becoming embedded parts of a news or media publisher is shifting the landscape. Open standard protocols are bringing a renowned sense of interoperability of data for complex tasks, providing new opportunities to improve efficiencies and personalization with larger rewards. Yet questions remain about ethics, oversight, and productivity. At the same time, misinformation, deepfakes, and unsafe ad placements have pushed brand safety from a background concern to a boardroom priority. Meanwhile, audience discovery is being rewritten: search engines are rolling out generative answers, agentic search is on the rise, and zero-click and environments are making it harder than ever to control how content is surfaced. 

 

Publishers need more new tools than ever that balances innovation responsibly.

  • Smarter Workflows powered by AI and automation to cut overhead and free teams for creativity.

  • Safer Platforms that protect brands, data, and user trust in an era of synthetic content and tightening regulation.

  • Stronger Connections with audiences who demand relevance, transparency, and meaningful engagement across channels.

 

Grab your pass

Over three days, industry leaders, technologists, and innovators will gather for targeted sessions, practical workshops, and candid discussions about what’s next. Each day dives into one critical theme — workflows, safety, connections; giving attendees both strategic insight and actionable takeaways to build a publishing stack that will thrive in 2026 and beyond.

This event is ideally suited for

  • Founders/CEOs

  • Head of Digital/Publisher/COO

  • Editorial & Content Strategists

  • SEO Specialists

  • Audience Development Leaders

  • AdTech & Integration Professionals

Who attended PubTech2024

Inquirer
Indian Express
ABC
Momentum media
Mamamia
LAOLA1
The conversation
Informa
SPH Media
New York Post
Drive.com.au

The program

ALL TIMES ARE IN CENTRAL EUROPEAN TIME

The program features three days of 2-hour sessions: presentations, panels, and workshops. You can register for a single session or for the entire event.

17 Nov 20254:00 pm
17 Nov 20254:00 pm

AI Agents in Action — Rewiring Editorial Workflows

Presentation + Q&A

How AI multi-agent systems are reshaping content creation, editing, translation, and analytics. Explore productivity wins, risks of over-automation, and how to balance efficiency with human oversight.

17 Nov 20255:00 pm
17 Nov 20255:00 pm

Automation Blueprint — From Bottlenecks to Breakthroughs

Interactive Workshop

Hands-on session where participants map their workflows, identify friction points, and design automation fixes. Covers CMS integrations, metadata tagging, reporting, and compliance automation.

18 Nov 20254:00 pm
18 Nov 20254:00 pm

Brand Safety in the Synthetic Content Era

Panel Discussion

Deepfakes, misinformation, and AI-generated content are shifting brand safety expectations. This panel brings together publishers, advertisers, and platforms to discuss standards, detection tools, and governance strategies.

18 Nov 20255:00 pm
18 Nov 20255:00 pm

Privacy & Digital Identity — Trust as a Platform Advantage

Fireside Chat

With third-party cookies gone, identity and data strategies are critical. Explore emerging frameworks for privacy, safe personalization, and audience trust, and hear how publishers are turning compliance into a competitive edge.

19 Nov 20254:00 pm
19 Nov 20254:00 pm

Zero-Click World — Discoverability in AI-Driven Search

Presentation + Demo

Search is evolving into AI assistants, voice, and zero-click answers. Learn how to optimise for structured data, generative search, and multi-modal discovery, with a live demo of practical techniques.

19 Nov 20255:00 pm
19 Nov 20255:00 pm

Designing the Future Publishing Stack

Interactive Workshop

Closing workshop to integrate the themes of AI, brand safety, automation, and discoverability. Attendees co-create a roadmap for building publishing stacks that are smarter, safer, and stronger heading into 2025–26.

Past Pubtech 2024 presenters

Jiji Ugboma

Associate Director, Engagement Strategy
SHE Media

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Jiji Ugboma
Jiji Ugboma an Engagement Strategist with 10+ years in digital marketing, content strategy, B2B communications, and partnerships management. As Engagement Lead at SHE Media, she oversees communication strategies for 2000+ creators and publishers within the SHE Media advertising network. She designs and manages engagement systems encompassing partner education and client relationship management.

Darci Dutcher

Director of Product Design and User Research
Financial Times

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Darci Dutcher
Darci began her professional life as a software engineer developing the front end of several applications ranging from flight simulators to project management software. During this time, she came to appreciate a focus on the needs of the people actually using what she was building. Her BA in Cognitive Psychology and Computer Science proved a perfect background for a quick transition to roles in User Experience Design. Once her focus changed to UX design, she helped build UX practices in a variety of industries including publishing, travel and hospitality, finance, social housing, portfolio management, and healthcare. In 2009, she completed an MSc in Human-Computer Interaction with Ergonomics from University College London. Darci is currently Director of Product Design and User Research at the Financial Times.

Rebecca Ruane

Head of Reader Revenue Insight
The Guardian

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Rebecca Ruane
Rebecca Ruane is the Head of Reader Revenue Insights at The Guardian, one of the most recognized and respected news publishers in the world. She manages a large team of analysts supporting the businesses to generate insight and action on this when focusing on driving revenue from The Guardian's readers. As a leading voice in these initiatives, Rebecca helps ensure that data is at the heart of the strategy and big projects. Rebecca has a diverse background in analytics and insights. Prior to The Guardian, she worked at companies such as Westfield, Aimia Inc, Ticketmaster, JCDecaux Airport, and Condé Nast Publications. With experience ranging from Research Analyst to Head of Reader Revenue Insight, she has a strong ability to lead and inspire teams to deliver impactful analytics and recommendations. Rebecca holds a Bachelor of Science (BSc) in Mathematics from the University of Plymouth.

Zack Zubair

Principal Product Manager, Subscriptions & Partnership Platforms
The Economist Group

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Zack Zubair
Zack Zubair is a Principal Product Manager at The Economist for 2 years. In this role, he oversees its subscription and payments platforms and has managed products with fintechs like Tymit (BNPL solutions for enterprise), Nomo Bank (world's first Islamic digital bank), Moneycorp (money transfer business) and Telenor (one of the leading telecom groups in the world)

Sofía Delgado

Audience Growth Director
Metro.co.uk

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Sofía Delgado
Sofia is an audience development expert with a track record in creating data-led digital strategies that highly engage news consumers and maximise revenue. Currently Audience Growth Director at Metro, her initiatives have led to significant audience growth and efficiency. She has also delivered more than 300 hours of digital training to journalists across the UK, spearheaded new tools and partnerships, and optimized digital workflows in numerous newsrooms.

Clara Soteras

Professor
Universitat Autònoma de Barcelona

 

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Clara Soteras
Clara Soteras is an SEO for News expert and SEO and digital consultant for publishers. She currently works as SEO and Product Director at El Nacional, a Spanish news outlet, where she has made from scratch the SEO team. She has also set new workflows between editorial, business and strategy teams to increase traffic and visibility in order to enhance the revenue of the company. She is leading an editorial project related to AI and working to incorporate it into the newsroom. She loves sharing knowledge, which is also why she is an adjunct professor at the Autonomous University of Barcelona, where she teaches about digital content, marketing and journalism. Furthermore, she lectures about SEO for publishers and news sites in different Master’s Degrees and courses and has taken part in several conferences, congresses and SEO events. Clara sits on the jury for the Global, European and Search Awards and she is a member of the program committee for the Online News Association (ONA) media conference, as well as a jury for the same organization’s journalism awards. She is Digital Advisor at AMIC, an association with more than 500 local publishers, in the areas of audiences, SEO and AI, as well as the International Award organised by the same organisation. Clara is part of the #MujeresEnSEO community and a member of Google Product Experts. While she was working as a digital editor for a public service broadcasting company in Spain, she discovered the power of SEO and began learning everything she could about it. That led to being appointed an SEO manager, and Clara continued studying everything she could find to learn how the company could benefit from SEO. She also enjoyed sharing her new findings with her newsroom colleagues, who were able to apply what she had learned. In 2022, Clara took on a new challenge, working for El Nacional, a Spanish digital native newspaper in Catalonia, Spain. She led the creation of an SEO team and trained a newsroom that didn’t have any experience in digital and, a few months later, she also assumed responsibility of the product department.

Caitlyn Girardi Shaw

Director, Growth Strategy & Development
Gear Patrol

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Caitlyn Girardi Shaw
Caitlyn Shaw is the Director of Growth Strategy & Development at Gear Patrol and DPReview. She sits at the intersection of product, marketing, growth strategy, and partnerships to drive audience, direct, and indirect revenue growth. Caitlyn brings a wealth of experience in the media and publishing industries, from growing and launching literary journals and print quarterlies to digital magazines to branded pop-up shops. She considers herself a deep generalist who loves using experimentation, creative problem-solving, and data storytelling to drive growth and address industry challenges head-on.

Michele Bavitz

Head of Account Management
Theorem

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Michele Bavitz
As Head of Account Management at Theorem, Michele is focused on delivering effective digital media services across campaign management, automation, marketing cloud, data technology, and creative services to some of the biggest brands around the world. Utilizing her 20 years of experience working at agencies and leading in-house marketing teams, Michele understands the complex needs of in-house marketing and operations teams. Working across many industries including publishing, entertainment, CPG, and non-profit organizations with a portfolio that includes brands like Pandora, LinkedIn, Pepsi, Disney, Marvel, Random House and Scholastic, Michele brings a deep knowledge of identifying pain points and developing solutions to help driver performance, efficiency, and revenue for her clients.

Harry Brockbanks

Yield Strategist
Ezoic UK

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Harry Brockbanks
Harry Brockbanks has been a key figure at Ezoic for over six years, currently serving as the Head of UK Ad Operations and Yield. Based in the Newcastle, UK office, Harry leads initiatives that maximize ad revenue and monetization opportunities through EzoicAds, driving optimal performance for a diverse portfolio of digital publishers. An expert in ID solutions and yield strategies, Harry is at the forefront of implementing effective first-party data approaches, ensuring that Ezoic remains a leader in privacy-first advertising solutions. His deep expertise in these areas, combined with his proven track record in ad revenue optimization, drives Ezoic's goals of working with digital publishers to form sustainable and effective monetization strategies.

Robin de Wouters

Director General
Federation of European Data and Marketing (FEDMA)

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Robin de Wouters
Robin is the Director General for the Federation of European Data & Marketing (FEDMA). He carries a strong background in communication and public relations, spanning from the private, non-profit and institutional spheres. He previously worked in the field of human rights with Euromed Rights, the ONE Campaign and the United Nations. Robin is also the Vice-Chair of the Board of the European Interactive Digital Advertising Alliance (EDAA) and the spokesperson of Democrats Abroad Belgium, the international arm of the US Democratic Party.

Harry Clarkson-Bennett

SEO Director
The Telegraph

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Harry Clarkson-Bennett
Harry has worked in and led agency SEO teams, worked for a market-leading affiliate and lead generation company and has launched, loved and lost multiple affiliate websites over the years. Having worked on e-commerce brands, affiliate and lead generation websites and news publishers, he considers himself a jack of all trades, albeit a good one.

Jay Wilder

VP of Marketing
deepset

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Jay Wilder
Jay is a marketing leader with a deep love for the startup to enterprise journey. Following 5 years at Daorama (a Salesforce company), and then 3 years at Salesforce itself, Jay is now VP of Marketing at deepset, accelerating the development and deployment of custom business applications with large language models.

Partners

Coming Soon!

Would you like to use this opportunity to promote your brand to a targeted audience of digital publishers? Inquire about sponsorship and media partnership opportunities.

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