Martin Splitt, Developer Relations at Google, talks to your host Vahe Arabian of State of Digital Publishing about the state of technical SEO. Martin is currently traveling the world, teaching practitioners about technical SEO and the search and web ecosystem. 



Episode Highlights:

  • How does Martin Splitt compare monthly hangouts to face-to-face interactions?
  • Martin discusses his background and recently joining Google. 
  • Does he still do much development now or mostly just education? 
  • What are some of the issues that search engines are struggling with?  
  • Does he know much about how Google News was set up? 
  • What are Martin’s thoughts on website domain setups?  
  • In what ways is Javascript evolving? 
  • Where does progressive web apps sit in the ecosystem of web becoming more application-based? 
  • Martin Spitt discusses rendering and indexing. 
  • Martin shares some of the myth-busting that he has uncovered? 
  • Were there any Google bot questions that surprised Martin? 
  • Are there any SEO tools people should be consistently using? 
  • What is Martin Splitt looking forward to in the future? 
  • What final tips does Martin have?  


3 Key Points:

  1. Device usage becomes more fluid with websites being configured correctly with more responsive setups and getting away from multiple domains.  
  2. People are downloading 0.5 apps per month. 
  3. Always think from the perspective of the people that use your website.


Tweetable Quotes: 

  • “I have been a software engineer for the last 15 years and I have been working in different industries. So, I’ve been in fintech. I have been doing embedded systems for renewable energy systems.” – Martin Splitt
  • “A lot of the challenges depend on the markets. So, some markets are struggling with localization because they are multilingual. Some countries have two, three, four languages that they want to cater to.” – Martin Splitt
  • “The web is transforming more and more from a pure document collection or a pure document platform into an application platform.” – Martin Splitt


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Referenced links:


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