fbpx

John Saroff, Chief Executive Officer of Chartbeat, talks to your host Vahe Arabian of State of Digital Publishing about the state of content intelligence. Chartbeat is a company that assists digital publishing organizations with understanding what exactly about their content is keeping the audience interested.

 

 

Episode Highlights:

  • John Saroff explains his personal background as well as with Chartbeat.
  • What does content intelligence mean?
  • Where did the innovation of content intelligence come from?
  • Where are we at with content intelligence publishing solutions?
  • What are some of the common roadblocks that Chatbeat faces?
  • How does real-time metrics impact the publishing industry?
  • What is ‘engaged time’ as it pertains to Chartbeat.
  • What are some of the stats and benchmarks of Chartbeat user loyalty?
  • John Saroff discusses segmented personalization.
  • What are John’s operational tips for audience outreach?
  • What does John Saroff see as the future of content intelligence and the role of AI in it?

 

3 Key Points:

  1.   John Saroff defines content intelligence as the fusion of analytics, real-time metrics to make decisions in real time, and also testing language, images, words, and layouts.
  2.   Culture eats strategy for breakfast.
  3.   Part of your brand is being current and up to date, which requires real-time feedback.

Tweetable Quotes:

  • “Generalized products don’t work for content creators.” – John Saroff
  • “We really believe that you’re not just buying a piece of software, you are buying 70 people in New York City who are uniquely dedicated to helping you grow your audience.” – John Saroff
  • “There are some billionaires who bought into journalism because they want to be journalists. But nobody went the other way, and they did it because they want to be heard.” – John Saroff

Referenced links:

GET THE INSIDE SCOOP ON PROVEN STRATEGIES FOR DIGITAL PUBLISHERS
  • Advisory Support
  • Insights & Data
  • Content Cluster Strategy Toolkit

You're busy, but you like to
get the best of digital media publishing.

Let it come to your inbox once
a week.

newsletter

Stay on top of news and trends in digital publishing with our newsletter

PIVOT TO SUSTAINABLE BUSINESS MODELS

See how a niche blog became a leading project management publications, earning $1million in revenue.

Request your FREE access to a video demonstration by

1

Matt Martel, Publisher, BusinessDesk NZ

2

Ben Aston, CEO,
Black + White Zebra

Claim my free access to the demo