Gaven Morris, Director of News, Analysis and Investigation at the Australian Broadcasting Corporation, talks to your host Vahe Arabian of State of Digital Publishing. Gaven talks about working for a legacy media broadcaster, the transformation process that they have undergone to become a leading online publisher and their future ambitions during this live episode at the ABC offices in Sydney, Australia. 

 

Episode Highlights: 

  • Gaven Morris shares his personal background as a journalist. 
  • What has been the impact of budget cuts? 
  • What other funding options are available? 
  • How can they push for a bigger budget? 
  • What is their video content?
  • Mainstream media doesn’t generally feel that they are ahead of their audiences.  
  • What are Gaven’s thoughts around mainstream media’s approach to paid content? 
  • Is there a way to bridge digital and broadcasting to reach wider audiences? 
  • How does he motivate his team?  
  • Great stories that are told well will never go away.  
  • What is his key lesson for people looking to tell great stories?   

 

3 Key Points:

  1.   The Australian Broadcasting Corporation isn’t allowed to sell advertising for funding. 
  2.   Australian Broadcasting Corporation is still pushing high-quality programming on the digital online side. 
  3.   Gaven’s belief is that there are parts of the community where ABC needs to focus more attention on providing relevant value to. 

 

Tweetable Quotes:

  • “How do you maintain all those things that are good about your broadcasting heritage while knowing that you have to really develop a digital content plan and a distribution plan that can ensure your relevance.” – Gaven Morris
  • “Try to maintain the quality of our services, even if that means we offer fewer services.” – Gaven Morris 
  • “We have gone from being 7th or 8th in the digital news markets to up to around the second spot, and I think that has been focusing on the quality of our content.” – Gaven Morris 

 

Related:  EP 4 - State of Online Subscriptions With MPP Globals' Trena De Landro

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