Digital Media & Publishing Technology News & Info - Page 19 of 22

Audience Building: How will digital publishers fare in 2017?

It’s trying times for the digital publishing industry, friends. As we discover more about hidden treasures that the Internet has stowed away for us to utilise, ...

Storytelling 101: What You Need to Know

Audience Development

“Every business owner wants to stand out in their market and yet most all suffer in crippling obscurity. To their potential customers, they all sound the same. ...

Ad-Spending Growth to Slow Significantly in 2017

Advertising

Ad spending growth is poised for a significant slowdown in 2017, due to economic and political uncertainty, according to the latest forecast from Magna Global. ...

The Need for A Fake News Solution

Opinion

Fake news has been around for a while, but it has only reached its' climax when suggestions began floating around of the impact it brought to sway peoples' opin...

2016 Holiday Shopping: Sales & Trends Findings

Digital Analytics

For the month of November, The Adobe Digital Insights team through aggregate data from social mentions, and as they've mentioned based on the analysis of select...

New York Times reports 41,000 new subscribers since the election

Audience Development

The New York Times reported Thursday that, in the week since the election, it's added 41,000 new digital and print subscribers, "the largest one-week subscripti...

Google AI Experiments: Helping You Appreciate Marketing Automation

SEO

The release of Google AI Experiments as of a few days ago, is focused on not only educating users in the practical use of Artificial Intelligence & Machine ...

What Is A Data Management Platform, Or DMP?

Opinion

Having a DMP is a lot like having a first officer like Mr. Spock from Star Trek to help you with your digital advertising. How so? Well, think of it this way...

Big Data: Digital Publishers, It’s Time To Embrace It!

Opinion

Big data and any major technological change have the potential to send shivers down the spines of key players across the board. CDs are becoming increasingly ir...

YouTube Launches New VR App, With A Daydream View Headset

SEO

Google is continuing to push the boundaries of personalization, virtual reality, and live events, with the release of YouTube's VR app and it's Daydream View he...

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