Paulina Kubala-Chuchnowska holds a position of Marketing Specialist at PressPad Digital Publishing, a company that creates mobile magazine apps, digital newsstands for PDF issues, and...Read more
Mobile magazine app on Android or iOS – what’s better? Publishers who decide to distribute their content on mobile devices are probably asking themselves this question more than once. There is no universal answer – it lies in readers’ individual preferences and data analytics. How to get to this information? What should you consider when choosing an app for your magazine? I’ll explain it to you in a moment.
In most cases, if you want to have a mobile version of your magazine, you usually choose between two operating systems: Android and iOS. Both of them have jointly possessed almost 99 percent of the global market share. Looking at the statistics, it would seem that building only an Android application is more reasonable. Why? Because Android is still the most popular platform and is targeted by over 74% of all mobile developers. However, is this really an obvious choice? Not necessarily, considering that iOS dominates the profit share, generating over 83% more revenue for app makers than Android.
Let’s take a look at some statistics and facts which can make your choice easier.
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