How to monetize content is one of the most pressing issues facing digital publishers. What ad revenue model is most fitting? Is a paywall strategy the way to go forward? What is the impact of various paywall types on SEO?
There are various monetization routes digital publishers can pursue – as well as create a strategy that blends multiple monetization models.
Explore with us case studies, guides, and how-tos in publisher monetization strategies.
Changes are coming to Facebook — namely, you’re going to start seeing longer videos in your newsfeed. State of Digital Publishing has learned that the social media empire is planning to reward video publishers whose clips are 90 seconds or longer. Comparable to the metric employed by rival YouTube, this new emphasis on watch time […]
State of Digital Publishing is pleased to report Google is cracking down on the fake news in an attempt to remove misleading and malicious content from the web. According to its recently released 2016 Bad Ads Report, Google reviewed 550 websites for suspicion of misrepresentation and 340 of those sites were shut down. The action […]
Ad spending growth is poised for a significant slowdown in 2017, due to economic and political uncertainty, according to the latest forecast from Magna Global. The global ad business will see a slowdown to 3.6% spending growth next year, down from the 5.7% growth clip projected for 2016, when spending is expected to total $493 […]
It’s time to get ready for Thanksgiving, Black Friday, and Cyber Monday and in preparation, many of you are putting together the final touches of your/brand partners content distribution and monetization strategies; after all, according to Skimlinks, users spent an average of $132 (up 30% between 2014-15) and three times the average transaction size for all […]
Making money from and on the Internet is, when it comes down to it, pretty complicated at times. Digital life moves so fast that we, as digital marketers, are always playing this exhausting game of cat-and-mouse. Just when you think you can finally take a breather, consumers change their mind and now you’re back to […]
Adgooroo earlier this month has released a forecasted 2016 paid search retail sector expenditure trends report, based on the past two years worth of data. Keywords such as ‘black Friday’ have helped drive a 24% year on year increase in spend, as measured across 150,000 keywords. All of this contributed due to seasonality (the week of […]
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News SEO
Success Factors
Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.
News SEO
Success Factors
Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.
