• Insights
    • Articles
      • Audience Development
      • Content Strategy
      • Digital Publishing
      • Monetization
      • SEO
      • Digital Platforms & Tools
    • Top Tools & Reviews
    • Opinion
  • Education
    • Publisher SEO Course
  • Solutions
    • SEO for Publishers
    • Content Strategy Services
    • Brand Partner Solutions
  • Community
    • Slack Channel
    • Office Hours
    • Newsletter
    • Podcast
  • About
    • About Us
    • Contact Us
    • Editorial Policy
sodp logo
Search
Close this search box.
    SODP logo
    Login
    • Insights
      • Podcast
      • Articles
        • Audience Development
        • Content Strategy
        • Digital Publishing
        • Monetization
        • SEO
        • Digital Platforms & Tools
      • Top Tools & Reviews
        • Articles
        • Top Tools & Reviews
        • Opinion
        • Audience Development
        • Content Strategy
        • Digital Publishing
        • Monetization
        • SEO
        • Digital Platforms & Tools
    • Education
      • Publisher SEO Course
        • Publisher SEO Course New
    • Solutions
      • SEO for Publishers
      • Content Strategy Services
      • Brand Partner Solutions
        • SEO For Publishers
        • Content Strategy Support
        • Brand Partner Solutions
    • Community
      • Slack Channel
      • Office Hours
      • Newsletter
        • Slack Channel
        • Office Hours
        • Newsletter
        • Podcasts
    • About
      • About Us
      • Contact Us
      • Editorial Policy
        • About Us
        • Contact Us
        • Editorial Policy
    placeholder
    State of Digital Publishing Logo

    Home ▸ Monetization ▸ The children’s digital advertising market is projected to be worth $1.7 billion globally by 2021

    The children’s digital advertising market is projected to be worth $1.7 billion globally by 2021

    Shelley Seale
    June 22, 2019
    Fact checked by Vahe Arabian
    Vahe Arabian

    Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and… Read more

    Edited by Vahe Arabian
    Vahe Arabian

    Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and…Read more

    PWC Child Report

     

    What’s Happening:

    The PwC Kids Digital Media Report 2019 was just released, with some compelling data. The groundbreaking first Kids Digital Media Report, released in 2017, predicted that the global advertising market for children would hit $1.2 billion by 2021 — an estimate that was blown out of the water by the 2019 report.


    Why it Matters:

    A staggering 170,000 children go online for the first time every day, driving considerable disruption across the media landscape. Laws to protect these minors have been passed and continue to increase in urgency, as children become a larger percentage of the daily internet audience. These increasing regulatory requirements support a shift in spend towards dedicated kidtech companies that provide privacy-centric solutions.


    Digging Deeper:

     

    Please Note: To read this in full, please join our Membership plan. For existing subscribers Sign in to your account.

     

    PubTech
    Get all the collaboration features of Google Docs in WordPress
    Editor's Picks
    Google News SEO

    Google News SEO Guide

    mobile video consumption

    Mobile Video Consumption Tech Trends

    What Is a Content Creator

    What Is A Content Creator?

    Related Posts

    • roundup november
      Digital Publishing News Roundup: Week of November 22, 2021
    • Advertising financial model
      Digital Advertising Financial Models Survey from The 614 Group
    • news roundup week of november
      Digital Publishing News Roundup: Week of November 29, 2021
    • news roundup december
      Digital Publishing News Roundup: Week of December 20, 2021

    Subscribe to receive a recap of our top stories in digital media.

    SODP logo

    State of Digital Publishing is creating a new publication and community for digital media and publishing professionals, in new media and technology.

    • About us
    • Contact us
    • Editorial policy
    • Privacy policy
    • Sitemap
    • Newsletter
    • Publisher SEO course
    • Become a member
    • Slack community
    • SEO for publishers
    • Content strategy support
    • Partner with us
    • Podcast
    • SEO Office Hours
    • Editorial Office Hours
    Facebook X-twitter Slack Linkedin

    STATE OF DIGITAL PUBLISHING – COPYRIGHT 2023

    News SEO

    Success Factors

    Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.

    News SEO

    Success Factors

    Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.