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27-31 May 2024

ONLINE EVENT

Monetization week

Charting Publisher Success

Discover innovative approaches and practical insights to maximize your revenue streams and unlock sustainable monetization strategies for your digital publication.

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About the event

Discover the future of monetization in publishing at our virtual event! Join us as we delve into the latest trends shaping the digital publishing landscape. From advertising best practices to building the optimal monetization team, this event is a must-attend for industry professionals and enthusiasts alike.

Engage with top experts as they unravel insights on data-driven monetization and revenue diversification strategies, developing sustainable models with first-party data, and more. Uncover opportunities to elevate your digital publishing offering and stay ahead in this dynamic realm. 

5 days of learning

Learn from audience development and monetization experts and apply best practices to your digital property.

3 learning formats

The learning week features a variety of presentation formats: presentations, panels, and workshops.

200 attendees

Join your peers – fellow digital publishing and media professionals – and exchange experiences and best practices.

The event is ideally suited for:

  • Founders/CEOs

  • Head of Digital/Publisher/COO

  • Audience Development Leaders

  • Editorial & Content Strategists

  • SEO Specialists

  • AdTech & Integration Professionals

The program

ALL TIMES ARE IN CENTRAL EUROPEAN TIME

The program features five days of 1-hour sessions: presentations, panels, and workshops. You can register for a single session or for the entire event.

27 May 20243:00 pm
27 May 20243:00 pm

Ad vs. subscription revenue: Analyzing performance and models

PRESENTATION

You will gain valuable insights into optimizing ad placements, leveraging data-driven strategies, and navigating the complexities of ad performance metrics to drive sustainable growth and profitability in their digital publishing endeavors.

Vahe Arabian | State of Digital Publishing

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28 May 20243:00 pm
28 May 20243:00 pm

Fact and fiction about native ads: Mythbusting with Geozo

PRESENTATION

Native ads — the monetization of your web traffic. By separating theory from proof, this interactive presentation will bring the facts to the screen. Attendees will gain valuable knowledge on how to navigate the specifics of native ads and how to get the most out of it.

Ivo Bobal | Geozo

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29 May 20243:00 pm
29 May 20243:00 pm

Exploring Offline and Online Synergies in Publisher Monetization

PANEL

Join our industry experts where they will delve into the dynamic interplay between offline and online strategies for publisher monetization. The first half will go into the intricacies of monetizing content through partnerships with ecommerce platforms and affiliate networks, offering practical guidance on selecting the right products, implementing tracking mechanisms, and optimizing conversion funnels. Whilst the second half looks at connecting offline events and connecting them to online offerings i.e. industry connect, subscriptions in order to maximize your overall revenue.

Gabriella Petrova | PhoneArena
Radu Cotarcea | CEE Legal Matters

Register
30 May 20243:00 pm
30 May 20243:00 pm

Building the optimal monetization team

FIRESIDE CHAT

This session explores the essential components of a successful monetization team, from identifying key roles and skill sets to fostering collaboration and innovation. Attendees will gain insights into effective team structuring, talent acquisition strategies, and cultivating a culture of experimentation and continuous improvement.

Radu Tyrsina | ReflectorMedia
Susanne Sperling | Stratechmedia

Register
31 May 20243:00 pm
31 May 20243:00 pm

Developing sustainability with first party data strategies

WORKSHOP

This session covers the importance of leveraging proprietary audience insights to drive content personalization, audience segmentation, and targeted advertising efforts. Gain valuable insights into developing comprehensive first-party data strategies that not only enhance user experiences but also bolster monetization opportunities and mitigate reliance on third-party data sources. 

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Presenters

Each panelist has years of experience in the field of publishing monetization – learn from leading experts!

Susanne Sperling

Founder
Stratechmedia

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Susanne Sperling
Founder of StratecMedia and recognized as a Publisher Ambassador, I leverage my extensive expertise to champion the rights and potential of publishers in the ad tech space. With over 15 years in the online media industry, I have deep insights into ad tech, martech, programmatic, prebid, app monetization, digital media, and publishing. Previously, as the Chief Commercial Officer (CCO) and Chief Financial Officer (CFO) at bold.dk – a premier online media platform in Denmark – I played an instrumental role in driving its growth. Under my leadership, bold.dk saw an impressive revenue hike of over 25% within a year. My tenure at bold.dk is marked by key achievements such as: Catalyzing bold.dk's ascent from 35th to 5th position in the Danish online index. Pioneering bold.dk's digital transformation, which encompassed the mobile app launch, webshop initiation, GDPR alignment, and setting up programmatic sales. Cultivating a work culture rooted in empowerment and flexibility, embodying the belief that "Monday is a good day". Today, at StratecMedia, I continue to empower publishers, helping them navigate the intricate landscape of digital advertising, ensuring transparency, fairness, and optimized revenue potentials. My strength remains in building dynamic teams, fostering a positive work environment, and instituting efficient operational routines.

Gabriella Petrova

Head of Revenue Operations
PhoneArena

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Gabriella Petrova
Experienced ad tech professional, accustomed to delivering results. At PhoneArena, Gabriella is in charge of: - Overseeing revenue streams (incl. display advertising, video, affiliate, etc.) - Revenue diversification; - Leading TechOps and commercial partnerships - Strategizing and following industry trends - Identifying growth opportunities
Radu Tyrsina

Radu Tyrsina

CEO
ReflectorMedia

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Radu Tyrsina
Overseeing continuous growth at ReflectorMedia through our collection of online brands. One of the largest and fastest-growing online publishers, with WindowsReport.com being the leading property, alongside the following: MacObserver.com VPNCentral.com GamesErrors.com SecurityEscape.com FirstSiteGuide.com and more to come.
Radu Cotarcea
CCE

Radu Cotarcea

Managing Editor and Co-founder
CEE Legal Matters

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Radu Cotarcea
Radu Cotarcea is a managing editor and co-founder of CEE Legal Matters, a print and online publication for and about legal professionals in Central and Eastern Europe. Having founded the digital and print publication over a decade ago, Radu has since grown it into the #1 destination for the legal market in the region, with online readership of 47,579 visitors per day, with an average of 2.53 visits/visitor and 7.55 pages/visit. The highly targeted and engaged audience has allowed Radu to diversify the revenue streams for the publication and currently includes but is not limited to subscriptions, brand partnerships, advertising, and offline and online events. Radu has 15 years of experience working in the digital space with a primary focus on audience growth and engagement.
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Ivo Bobal

Publisher Development Manager, Romania
Geozo

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Ivo Bobal
With over 15 years of experience in the digital marketing industry, Ivo Bobal has held key roles in Publisher Development and Business Development, leveraging his expertise to cultivate strong relationships and identify strategic opportunities. His diverse background includes immersion in digital performance advertising, where he gained invaluable insights into client needs. At Geozo, Ivo manages Publisher Development in the Romanian market, leading efforts to strengthen publisher partnerships and boost revenue growth.
Vahe Arabian
SODP

Vahe Arabian

Founder
State of Digital Publishing

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Vahe Arabian
With over 15 years of experience in digital media publishing and SEO, Vahe founded State of Digital Publishing, an online publication and platform that covers trends, perspectives, and tech reviews for online publishing and media professionals. His mission is to help publishers grow their digital media properties using SEO and content strategy and to create a community that fosters knowledge sharing and industry collaboration.

Who attends our events

px BBC
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Wishu media
de zaak
NBC Universal
French Morning
Drive.com.au
Nineteen
Foreign Affairs
The conversation
Technology Counter

Partners

SPONSORS

premium sponsor

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Geozo is your revenue booster. Native ads high performing tool to achieve your business goals. The combination of our expertise with the efficiency of our ad format guarantees rapid growth for your income. Unobtrusive advertising which provides interesting and relevant content is the future.

MEDIA PARTNERS

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Founded in 1925 in France, FIPP is one of the world’s oldest and most prestigious membership associations. FIPP exists to empower its members to build market-leading international media businesses through intelligence, solutions and partnerships.

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The European Business Review is a bi-monthly journal bringing you features on leadership, strategy, global economic issues, and breakthrough ideas that guarantee business leaders and visionaries make informed decisions that keep them ahead of the competition.

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Czech Publishers Association (Unie vydavatelů, z.s.) helps its members to achieve fair conditions with digital platforms for the use of their content in Europe.

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STATE OF DIGITAL PUBLISHING – COPYRIGHT 2023

2nd Annual

Monetization Week

The Convergence of Innovation and Strategy: Publisher Monetization in 2025.

A 5-day online event exploring the future of publisher revenue models.

May 19 – 23, 2025

Online Event

Learn More