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Was the “pivot to video” as misguided as everyone says it was?

It would be difficult to pinpoint the exact moment when the infamous “pivot to video” actually began, but a 2016 Facebook earnings call could certainly be cited as having thrown gasoline onto the fire. “I want to start by talking about our work around putting video first across our apps,” said CEO Mark Zuckerberg. He went on to predict that, within five years, video would be the dominant form of content on the internet. By enabling this shift, Facebook was “taking steps to make it even easier for people to express themselves in richer ways.”


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