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    Was the “pivot to video” as misguided as everyone says it was?

    Fact checked by Vahe Arabian
    Vahe Arabian

    Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and… Read more

    Edited by Vahe Arabian
    Vahe Arabian

    Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and…Read more

    pivot to video

    Tech and media journalist.

    It would be difficult to pinpoint the exact moment when the infamous “pivot to video” actually began, but a 2016 Facebook earnings call could certainly be cited as having thrown gasoline onto the fire. “I want to start by talking about our work around putting video first across our apps,” said CEO Mark Zuckerberg. He went on to predict that, within five years, video would be the dominant form of content on the internet. By enabling this shift, Facebook was “taking steps to make it even easier for people to express themselves in richer ways.”


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