What’s happening:
The Reuters Institute at Oxford just released a new research report, The Future of Voice and the Implications for News. With smart speakers and audio journalism emerging as here-to-stay trends, the topic is relevant to today’s digital news publishers who don’t want to miss the boat on new technology.
According to Adam Tinworth of One Man & His Blog, the Reuters research is just the type that the media needs right now, to help understand the emergent market and know what to watch for in the future.
Why it matters:
Tinworth says that a lot of time and effort is wasted on digital platforms which may never deliver the returns that publishers want — but early research on a specific one, such as this Reuters report on smart speakers, may help publishers make smarter decisions.
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