What’s happening:

The Reuters Institute at Oxford just released a new research report, The Future of Voice and the Implications for News. With smart speakers and audio journalism emerging as here-to-stay trends, the topic is relevant to today’s digital news publishers who don’t want to miss the boat on new technology.

According to Adam Tinworth of One Man & His Blog, the Reuters research is just the type that the media needs right now, to help understand the emergent market and know what to watch for in the future.


Why it matters:

Tinworth says that a lot of time and effort is wasted on digital platforms which may never deliver the returns that publishers want — but early research on a specific one, such as this Reuters report on smart speakers, may help publishers make smarter decisions.

Please Note: To read this in full, please join our Membership plan. For existing subscribers Sign in to your account.

From Our Community

State of Digital Publishing articles suggested by Bibblio
Helping publishers increase engagement, improve monetization and drive new audiences. Read more

You're busy, but you like to
get the best of digital media publishing.

Let it come to your inbox once
a week.