fbpx

    What it takes to shift a news organisation from an advertising-based model to a reader-revenue strategy

    Fact checked by Vahe Arabian
    Vahe Arabian

    Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and… Read more

    Edited by Vahe Arabian
    Vahe Arabian

    Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and…Read more

    Reader Revenue toolkit

    Shelley Seale is a journalist, content creator, award-winning writer, author, publication designer, editor and communications professional. She can be reached at www.shelleyseale.com. and Twitter

     

    What’s happening:

    A decade after the shift to digital publishing, media companies have still not really figured out how to convert to a reader-revenue model, as opposed to a print subscription and advertising-based one. From his experience working at The Boston Globe and McClatchy, Damon Kiesow wrote a detailed guide to assist publishers in the technical and strategic challenges to achieve this.

     

    Why it matters:

    Launching a paywall is easy. Pivoting a whole business from an advertising-centric mindset to one focused on reader revenue is not. Fundamental changes and a deeper understanding of audience are needed to develop the culture, technology and skills to successfully transition to reader membership and subscription revenue programs. Kiesow’s report addresses what it really means to shift to reader revenue — which really means shifting to a focus on trust, loyalty and data.


    Sign in to your account to read the rest

    Purchase your SODP membership

     

    laptop-with-rocket-launch-cartoon-icon-illustratio

    PUBLISHER SEO COURSE

    Learn proven strategies to maximize traffic to your digital publication by leveraging tried and tested technical and content SEO strategies.

    GET THE INSIDE SCOOP ON PROVEN STRATEGIES FOR DIGITAL PUBLISHERS

    Related posts

    Receive timely analysis of news and developments in the digital publishing space directly in your mailbox.

    online course

    Publisher SEO

    Learn a technical and content SEO strategy that helps digital publishers increase their organic traffic by 100-500%.

    online course

    Publisher SEO

    Learn a technical and content SEO strategy that helps digital publishers increase their organic traffic by 100-500%.