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Push Notification Value Increases With Intensity

Fact checked by Vahe Arabian
Vahe Arabian

Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and… Read more

Edited by Vahe Arabian
Vahe Arabian

Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and…Read more

Push notifications

Shelley Seale is a journalist, content creator, award-winning writer, author, publication designer, editor and communications professional. She can be reached at www.shelleyseale.com. and Twitter

What’s Happening:

A new metric for evaluating push notification strategies, Subscriber Lifetime Value (SLTV), has been identified through a study done by Marfeel. The firm conducted extensive research to find optimal push notification strategies for customer engagement to increase the value of push notifications. Using Marfeel’s automated push notification feature, MarfeelPush, publishers can generate an average increase in traffic of 6.5%, with some increases as high as 20%.


Why It Matters:

Delivering value means setting standards to make sure that push notifications remain engaging, and don’t cross the line into spam territory. With mobile users now accounting for the majority of website traffic to publishers, automated messages have become a popular channel for reaching users of a native app or progressive web app while the app is closed. Push notifications offer publishers a direct line to their audiences and a way to drive visits back to the application, even when it isn’t open.


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