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    Mobile Ad Spend On Course To Overtake TV In 2019

    Fact checked by Vahe Arabian
    Vahe Arabian

    Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and… Read more

    Edited by Vahe Arabian
    Vahe Arabian

    Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and…Read more

    mobile tv

    Shelley Seale is a journalist, content creator, award-winning writer, author, publication designer, editor and communications professional. She can be reached at www.shelleyseale.com. and Twitter

     

    What’s Happening:

    Mobile is currently the second-largest advertising medium in the world, just behind television. However, if the current growth rates of mobile ads continued, mobile will overtake TV this year. The Marketer’s Toolkit from WARC surveyed 800 senior marketing and advertising professionals, with 71% reporting that they expect a rise in their mobile budgets in 2019, most of which will be going towards platforms owned by Google and Facebook.


    Why it Matters
    :

    80% of mobile ad market value has been created in the last five years, with a rapid increase in advertiser investment driven by the sharp rise in daily mobile internet consumption worldwide. Key growth markets in mobile usage are helping to push mobile advertising to take over TV: India, China, Indonesia, Pakistan and Nigeria are expected to account for half of all growth in mobile users.


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