The PwC Kids Digital Media Report 2019 was just released, with some compelling data. The groundbreaking first Kids Digital Media Report, released in 2017, predicted that the global advertising market for children would hit $1.2 billion by 2021 — an estimate that was blown out of the water by the 2019 report.
Why it Matters:
A staggering 170,000 children go online for the first time every day, driving considerable disruption across the media landscape. Laws to protect these minors have been passed and continue to increase in urgency, as children become a larger percentage of the daily internet audience. These increasing regulatory requirements support a shift in spend towards dedicated kidtech companies that provide privacy-centric solutions.