fbpx

Amazon Prime Day offers potential boon for digital publishers, but comes with some controversy

Fact checked by Vahe Arabian
Vahe Arabian

Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and… Read more

Edited by Vahe Arabian
Vahe Arabian

Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and…Read more

amazon prime day publishers

Shelley Seale is a journalist, content creator, award-winning writer, author, publication designer, editor and communications professional. She can be reached at www.shelleyseale.com. and Twitter

What’s Happening:

Amazon Prime Day brings much competition among digital publishers looking to win the affiliate war with consumers, and offer the best deals possible. But Amazon came under fire on Prime Day 2019, as its workers were on strike for higher wages and better working conditions.

Why it Matters:

The shopping “holiday” created by Amazon has extended from just Prime “Day” to encompass a full 48 hours, and many major media organizations have increased their participation in the event. Verizon Media Group, the owner of AOL and the Huffington Post, among others, tripled its participating sites this year to include TechCrunch and Yahoo’s Finance, Sport and Lifestyle verticals.

Publications rushed to promote Prime Day and get their share of the consumer pie from it, but some faced audience backlash from readers who support the protesting Amazon employees. Some consumers were tweeting messages such as, “Support the workers not Amazon.”


Sign in to your account to read the rest

Purchase your SODP membership

laptop-with-rocket-launch-cartoon-icon-illustratio

PUBLISHER SEO COURSE

Learn proven strategies to maximize traffic to your digital publication by leveraging tried and tested technical and content SEO strategies.

GET THE INSIDE SCOOP ON PROVEN STRATEGIES FOR DIGITAL PUBLISHERS

Related posts

Latest Membership Insights

online course

Publisher SEO

Learn a technical and content SEO strategy that helps digital publishers increase their organic traffic by 100-500%.

online course

Publisher SEO

Learn a technical and content SEO strategy that helps digital publishers increase their organic traffic by 100-500%.