Shelley Seale is a journalist, content creator, award-winning writer, author, publication designer, editor and communications professional. She can be reached at www.shelleyseale.com. and Twitter
What’s Happening:
Amazon Prime Day brings much competition among digital publishers looking to win the affiliate war with consumers, and offer the best deals possible. But Amazon came under fire on Prime Day 2019, as its workers were on strike for higher wages and better working conditions.
Why it Matters:
The shopping “holiday” created by Amazon has extended from just Prime “Day” to encompass a full 48 hours, and many major media organizations have increased their participation in the event. Verizon Media Group, the owner of AOL and the Huffington Post, among others, tripled its participating sites this year to include TechCrunch and Yahoo’s Finance, Sport and Lifestyle verticals.
Publications rushed to promote Prime Day and get their share of the consumer pie from it, but some faced audience backlash from readers who support the protesting Amazon employees. Some consumers were tweeting messages such as, “Support the workers not Amazon.”
