Stephen Bronner is the News Director at Entrepreneur.com.
WHAT LED YOU TO START WORKING IN DIGITAL/MEDIA PUBLISHING?
It all started when I took an intro to journalism class in college. I had enjoyed writing since high school, mostly poetry and short stories, but never really was interested in news. But that class made me fall in love with the process of journalism. I took more courses and worked at my school’s newspaper, and decided to pursue a master’s degree and work in the field.
WHAT DOES A TYPICAL DAY LOOK LIKE FOR YOU?
I get to the office a little before 9 AM and try to gather some articles to present at our news meetings, which happen every day a little after 9 AM. We’ll discuss ideas as a team, then I’ll hand out assignments for the day. Then I’ll go back to my desk, read more news, edit anything I have already in the hopper or work on my own articles, mostly for The Digest. I take a lunch break around noon and then go back to editing and writing the rest of the day. We have debrief meetings at the end of the workday and I’m usually out of the office around 5 PM.
WHAT DOES YOUR WORK SETUP LOOK LIKE? (YOUR APPS, PRODUCTIVITY TOOLS, ETC.)
The company recently provided us with touchscreen Acer Chromebooks. All of the work we do is in the cloud through Google’s suite of apps and a custom content management system. We also use Trello for project management. I use Hootsuite for my social media postings and Feedly to see the latest news.
WHAT DO YOU DO TO GET INSPIRED?
It’s mostly reading articles. I’ve been focused on food, so I try to keep up with the latest industry news and the hottest companies. I also keep a beat on food businesses in New York City for the Facebook Live portion of The Digest.
WHAT’S YOUR FAVORITE PIECE OF WRITING OR QUOTE?
“Don’t let perfect be the enemy of the good.”
WHAT IS THE MOST INTERESTING/INNOVATIVE THING YOU HAVE SEEN ON ANOTHER OUTLET OTHER THAN YOUR OWN?
This isn’t relevant to any of the work I do at Entrepreneur.com, but I’m continually impressed by the work of The Intercept. The publication only does deep dives into the most pressing issues of the day, and their editorial strategy allows its reporters the time to do comprehensive research. The publication’s weekly podcast, Intercepted, is something I religiously listen to whenever a new episode comes out. It’s informative, has a strong voice with host Jeremy Scahill
WHAT IS THE PROBLEM THAT YOU’RE PASSIONATELY TACKLING AT THE MOMENT?
My column The Digest tries to break down the processes that food entrepreneurs have taken to get their products into customers’ mouths. I also try to do at least one Facebook Live a week which takes me to some of the most innovative eateries in New York City.
DO YOU HAVE ANY ADVICE FOR AMBITIOUS DIGITAL PUBLISHING AND MEDIA PROFESSIONALS WHO ARE JUST STARTING OUT?
Start at a small publication and do the work. Actually call sources, meet with them and try to get outside your own bubble. Don’t follow the rest of the herd and chase cheap clicks.