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Sonia Jalfin is the Co-Founder of Sociopúblico.

 

WHAT LED YOU TO START WORKING IN DIGITAL/MEDIA PUBLISHING?

My first professional love was journalism. We were about to enter the 21st century and the digital boom was exploding everywhere. I soon got into transmedia publishing (although it hasn’t had a name, yet!). I started working on radio, TV and the first digital platforms that came to South America. I think digital is the common ground that unites all different media forms.

Five years ago, I co-founded Sociopúblico, a digital agency that uses all available digital resources to communicate complex ideas.

 

WHAT DOES A TYPICAL DAY LOOK LIKE FOR YOU?

There’s no such thing as a typical day! But the building blocs of any day are:

1) meetings with new clients,

2) team meetings to kick off or follow up on projects and,

3) some time alone to work on new ideas and projects.

 

WHAT DOES YOUR WORK SETUP LOOK LIKE? (YOUR APPS, PRODUCTIVITY TOOLS, ETC.)

We use Slack for internal chat and emails to communicate with clients. These two are always on, although I’m planning to revise that in 2018. For other tasks we use Drive and Dropbox, Appear, Toggle, and MailChimp. I personally use and love Headspace.

 

WHAT DO YOU DO TO GET INSPIRED?

I go swimming.

 

WHAT’S YOUR FAVORITE PIECE OF WRITING OR QUOTE?

Dancing probably looks weird to animals and many other quotes from Demetri Martin.

 

WHAT IS THE MOST INTERESTING/INNOVATIVE THING YOU HAVE SEEN ON ANOTHER OUTLET OTHER THAN YOUR OWN?

There are so many! To mention just a few that come to mind now:

Related:  Brian Morrissey - Digiday

1. The work Pro-publica is doing to investigate algorithms with algorithms.

2. This post from Typeform that uses a bot to introduce a bot.

3. This idea to communicate global warming.

4. This lab that works on movility. I believe think tanks today should look like moovellab.

 

WHAT IS THE PROBLEM THAT YOU’RE PASSIONATELY TACKLING AT THE MOMENT?

How to communicate complex ideas in an increasingly message-crowded environment to an increasingly distracted audience.

 

DO YOU HAVE ANY ADVICE FOR AMBITIOUS DIGITAL PUBLISHING AND MEDIA PROFESSIONALS WHO ARE JUST STARTING OUT?

Always keep learning from your users. They always know better.