Kris Olin is the author of the Facebook Advertising Guide. Editor in Chief at Social Media Revolver.
WHAT LED YOU TO START WORKING IN DIGITAL/MEDIA PUBLISHING?
Originally it was just for promotional purposes. Quite a few years ago I wrote a book called The Facebook Advertising Guide, and in order to promote my book, I started a blog called FacebookAdvertisingMarketing.com. I owned the domain name but circa 2012 Facebook started to shut down Facebook related domains. I decided to act before I received a letter from their lawyers. Hence, SocialMediaRevolver.com was born. Soon after the name change, I decided to move away from Facebook centric articles and cover all important social media platforms and other online marketing methods.
WHAT DOES A TYPICAL DAY LOOK LIKE FOR YOU?
We receive a lot of offers from excellent authors all over the world, so my job is to communicate with them and help get their articles published. I also consult clients in social media marketing, as well as do some occasional website productions and SEO.
WHAT’S YOUR WORK SETUP LOOK LIKE?
I work on the WordPress platform regarding blogs and I use mostly Twitter, LinkedIn, Pinterest, Triberr, Facebook and YouTube for social media marketing purposes.
WHAT DO YOU DO OR GO TO GET INSPIRED?
I listen to vinyl records, read a lot, not just professional stuff,.. and I do Yoga.
WHAT’S YOUR FAVORITE PIECE OF WRITING OR QUOTE?
“If you can’t explain it simply, you don’t understand it well enough.” – Albert Einstein
WHAT IS THE PASSIONATE PROBLEM YOU ARE TACKLING AT THE MOMENT?
I’m trying to understand why people don’t get along on this planet. It’s the only one we’ve got!
Is there a Product, Solution, or Tool that you think is a Good Match For Your Digital Publishing Efforts?
WordPress.org is a brilliant tool for communication professionals and amateurs alike.
ANY ADVICE FOR AMBITIOUS DIGITAL PUBLISHING AND MEDIA PROFESSIONALS JUST STARTING OUT?
Before you do anything sort out your communication goals and tweak your business profile to match it. Read a lot, but don’t believe everything you read.