Karen Cioffi-Ventrice – Writers On The Move

Award-winning author, freelance/ghostwriter with hundreds of published articles, and Founder of Writers On The Move.

 

WHAT LED YOU TO START WORKING IN DIGITAL/MEDIA PUBLISHING?

In 2008, I published my first book and knew I needed to create visibility. I attended an online writers conference and learned about virtual book tours. I then created the group Writers on the Move and asked other writers I knew to join in. We’ve become a cross-promotion marketing group creating visibility through content marketing, primarily blogging.

 

WHAT DOES A TYPICAL DAY LOOK LIKE FOR YOU?

I juggle family and work.  I check my emails in the morning and respond to clients and potential clients, as well as my online platform students. Then I deal with any other communications I need to talk care of. Some time in the middle of the day I post to my social media accounts and try to share other users’ posts. It’s important to be active on social media.

After that, I work on my clients’ stories and respond to student questions and assignments. I’m a children’s ghostwriter and online author-writer platform instructor with WOW! Women on Writing. I can work as late as 10 p.m. With all this, I’m Editor-in-Chief of Writers on the Move and work to keep that website running smoothly.

I also squeeze time into the week to write articles for my website, guest posts, and submissions. In addition, I publish reprints of previously written articles to a number of sites I contribute to.

And, when I have the time, I work on my own writing projects and study writing and marketing to keep building my skills.

 

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WHAT’S YOUR WORK SETUP LOOK LIKE?

My work setup is simple: Word, Excel, PowerPoint, Laughingbird software to create my own images, and Powtoons to create my own animations. I also use WordPress management system to create and maintain my own websites and for those of a few website clients.

 

WHAT DO YOU DO OR GO TO GET INSPIRED?

As a writer, inspiration is all around me. As a marketer, I read a lot on marketing, specifically content marketing, and inbound marketing. And, I’ve taken a number of writing and marketing classes. I still take classes and listen to webinars on these topics.

This is especially important for online marketing. The strategies are always changing.

 

WHAT’S YOUR FAVORITE PIECE OF WRITING OR QUOTE?

I have three favorite quotes:

Nothing ventured, nothing gained.

“It’s not what you’ve done that matters, it’s what you haven’t done.” ~ Mark Twain

“You must be the change you want to see in the world.” ~ Mahatma Ghandi

 

WHAT IS THE PASSIONATE PROBLEM YOU ARE TACKLING AT THE MOMENT?

My primary problem is always time. I’m always juggling work projects and students, and it’s never-ending work to keep your business visible and current online.

 

IS THERE A PRODUCT, SOLUTION, OR TOOL THAT YOU THINK IS A GOOD MATCH FOR YOUR DIGITAL PUBLISHING EFFORTS? 

Probably an automated social media marketing tool would be helpful, but they can be time-consuming. I did use SocialOomph but found it took just as much time to schedule posts as it does to share manually.

I’d love a tool that’s super-easy to use that would take my posts, as they’re published on my website, and share them automatically to the FIVE social media accounts I use. But, I wouldn’t want it to have any other access or management ability to my accounts aside from posting my articles.

 

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ANY ADVICE FOR AMBITIOUS DIGITAL PUBLISHING AND MEDIA PROFESSIONALS JUST STARTING OUT?

Going back to quotes, I’d say:

“The harder I work, the luckier I get” ~ Samuel Goldwyn

You’ve got to do the work. You’ve got to learn as you go along and always keep honing your skills – always keep learning.

If I had to narrow my advice down to three keywords, they’d be hard work, perseverance, and patience.

And, you should pay-it-forward. Help others learn the ropes when you can.

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