David Boutin

What led you to start working in digital/media publishing?
After working various jobs out of college, I decided to go back to school and pursue an MBA with a concentration in online marketing. Having a background in writing, I took a job with a local marketing agency as a web content creator toward the end of my graduate studies.

Later, I transitioned into my current role as content manager for the SaaS startup, Social Quant, a software company that helps grow a targeted, engaged Twitter following.

 

What does a typical day look like for you?

There’s really no such thing as a typical day for me, although any given day includes a variety of content creation (blog posts, website copy, email copy, etc.), networking and building relationships, editing, monitoring and managing social media accounts, moderating our company Facebook group, and email – always plenty of emails to be answered.

 

What’s your work setup look like? (Your Apps, Productivity Tools e.t.c.)

I have my laptop connected to another larger monitor (sometimes two). At least two screens are a necessity for me. As far as tools and apps, I use Trello for team communications, TweetDeck for managing Twitter accounts, and Buffer and Post Planner for social media scheduling.

 

What do you do to get inspired?

I go for a 10-mile bike ride most every morning. It’s a great way to get the blood pumping and the creative juices flowing.

 

What’s your favorite quote or written piece?

“I cannot always control what goes on outside. But I can always control what goes on inside.” – Wayne Dyer

 

What’s the problem that you’re passionately tackling at the moment?

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We are currently launching two new services for Social Quant and that is a major undertaking, but very exciting. It requires a lot of planning and execution in developing marketing campaigns, creating new copy, creating a new onboarding experience, testing the services, and creating content to introduce them to current and new customers.

 

Is there a product, solution, or tool that you think is a good match for your digital publishing efforts?

For content creation, I’m a huge fan of the Hemingway app. It makes writing much more concise and easily digestible for the fast-paced web reader.

 

Do you have any advice for ambitious digital publishing and media professionals who are just starting out?

My best advice is to go fast. Do a lot and make your share of mistakes. Failure is a part of the game and as long as you’re learning, you’re moving forward.

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